1 / 15

League/LSC IIA Update

League/LSC IIA Update. Wednesday, July 20, 2011. Contents. State Participation Credit Union Agreement Status What’s New GM - E-mail pilot program GM Auth Request Report E-mail Push Sprint Business Services League Marketing Tracking Report Online Media Campaign

megan
Download Presentation

League/LSC IIA Update

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. League/LSCIIA Update Wednesday, July 20, 2011

  2. Contents State Participation Credit Union Agreement Status What’s New GM - E-mail pilot program GM Auth Request Report E-mail Push Sprint Business Services League Marketing Tracking Report Online Media Campaign Redesigned Marketing Materials Updates Credit Union Agreements Sprint Addendums Review League Requirement LSC Best Practice 2011 LSC Communication Schedule

  3. State ParticipationAs of June 30, 2011

  4. State Participation - Sprint As of June 30, 2011

  5. Program Support Grows! Credit Unions • Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html • 1st & 2nd Quarter Endorsing Credit Union checks will be mailed early August • 1st Quarter Endorsing League checks are in the mail

  6. What’s NewGM / CU Auto Loan e-mail Program Invest In America has a free and easy email campaign specifically designed to drive loans back to your credit unions! The campaign promotes their valuable member discount from General Motors as well as their great auto loan rates to their credit union's pre-approved members. CU Solutions Group will work with them to send co-branded HTML emails directly to their pre-approved members on their credit union’s behalf. How it Helps Your Credit Unions • Grow auto loan volume and promote any auto loan services • Improve member loyalty and retention by offering them great discounts • Increase website traffic with various IIA promotions • It costs the credit union nothing and is easy to implement How it Helps Their Credit Union Members • Competitive auto loan rates at your credit unions • Exclusive preferred pricing on a new Chevrolet, Buick or GMC vehicle • IIA savings on top of most other GM incentives How to Participate If you would like to take advantage of our free co-branded email offer or would like to learn more, please email Client Management at clientsupport@cusolutionsgroup.com, call 866.348.2887.

  7. What’s NewGM Authorization Requested Report e-mail Push Hot leads credit unions can use to follow up with members! • Current plan is to e-mail push this weekly report to credit unions • Identifies members requesting a GM code • Report remains on Partner Center and is exportable to Excel for easy use • Includes street and e-mail addresses

  8. What’s NewSprint Business Services • A leader in business communications, Sprint offers excellent value, the latest phones to improve productivity, a nationwide 3G network and the first wireless 4G network from a national carrier • A perfect addition to a credit unions business services offerings - a 15% discount for businesses on service plans including waived activation fees for new activations. • To help your credit union promote these benefits, Sprint has designated a special team of experts to present program benefits to your business members. • If you are interested in being contacted by a Sprint representative about Sprint Business Services, please email Lisa.Rizk@cusolutionsgroup.com.

  9. What’s NewLeague Tracking Report • A report to track league marketing and sales activities for IIA programs • IIA Sales Activity • Sprint - Marketing Efforts • IIA - Marketing Efforts • Updated by Leagues Quarterly • Available through NBC’s and on the Partner Center in the LSC Resources • Action Requested • Submit quarterly updates by the 15th of the month following the end of the quarter • Updates to be completed on provided Excel Document • Updates to be sent to InvestinAmerica@CUSolutionsGroup.com

  10. What’s NewOnline media campaign • Online media campaign will launch on August 15th • The online media campaign has two objectives: • Increase sales of partner products and services • Increase credit union membership • We will be using display and search advertising across a variety of websites • Complimentary marketing materials will be available online in the Partner Center for credit unions to use to promote to their members. • The online media calendar is below:

  11. What’s NewRedesigned Marketing Materials • Marketing materials are being updated to compliment the look of the Love My Credit Union website • Materials will be launched and available for credit unions to use based on the Invest in America marketing calendar: • Overall Marketing Materials • GM • Back To School • Home Improvement • Holidays

  12. UpdateCredit Union IIA Agreements • Agreements will be simplified to one level of support - Participation • Certified letters sent to 340 credit unions with anniversaries in 1st and 2nd quarters • Letters will be sent by Aug. 15th to 75 participating credit unions who have agreement anniversaries in 3rd quarter 2011 • 3rd quarter anniversary credit unions will be paid through September 30, 2011 • The remaining credit unions will receive notice at least 30 days prior to their anniversary date and be paid through the quarter of their endorsement anniversary date • Leagues will receive a copy of the letter and a list of affected credit unions in their state • Going forward incentive dollars will be put back into national marketing efforts for more effective use of funds • Sprint agreements are not affected • League agreements are not affected

  13. UpdateSprint Addendums • Necessary due to marketplace competition trying to duplicate the Sprint program • To keep the Sprint program viable and share incentives fairly among credit unions, agreements will be adjusted to include two tiers of incentives: • Exclusive -100% • Non-exclusive - 50% • All other marketing requirements remain intact • CUs with agreements dated January 1, 2011 or later have received a new agreement • Their original start date will not change • Existing CUs as of December 31, 2010 will receive a letter of explanation, addendum and insert order form • Addendum effective with the new contract year beginning October 2011

  14. League/LSC Best PracticeLeague of Southeastern Credit Unions • The LSCU developed a large sign using actual Exclusive Sprint Credit Union Agreement • The sign was displayed at their annual meeting

  15. League Conference Calls will be held the 1st month of each quarter on Wednesday’s at 3pm EST* October 19, 2011 Access Information Toll free: +1 (866) 816-1627 Conference ID: 1177265367 Future League Communications *Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards

More Related