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People power. Mobilising the masses to make change. 1 st Follower Turns Lone Nut into a leader – support others!. http://www.youtube.com/watch?v=fW8amMCVAJQ. Why?. “we’re not looking for your money, we’re looking for your voice”
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People power Mobilising the masses to make change
1st Follower Turns Lone Nut into a leader – support others! • http://www.youtube.com/watch?v=fW8amMCVAJQ
Why? “we’re not looking for your money, we’re looking for your voice” “where there’s a man / woman who has no voice, there ours shall go singing” For every letter / phone call / petition signature etc, politicians / business people see that as representing 100 people
“we are living in a new world. Facebook world. 750 million people with no borders”
Case study – Kony 2012 – what worked, what didn’t • Worked • Emotive – shocked people • Fun – gave participants something – stella fella • Hope • Told them what to do – made it easy • Social networking • Didn’t work • Research – illegal • Military intevention – lost support of church etc • Target government – go to the root of the problem – Aim higher than president
HOW? • Concientise Shock – “an experience that jolts”
HOW? 2. Hope • Ethiopia’s school enrolment rate up from 38% to 72% • Enrolment in Tanzania doubled to 98% • Child mortality down 40% in Eritrea, Ethiopia, Malawi, Mozambique and Niger in past 20 years • Uganda’s HIV / AIDS rate down 10% • Malaria deaths halved in Eritrea, Rwanda and Zambia
Did you know? • http://www.youtube.com/watch?v=YmwwrGV_aiE
Aim Higher than president • http://www.youtube.com/watch?v=3OGK4Q6PKUI
HOW? research Concientise Hope Action fun Governments and public technology
What will we do now? • Detention for detention http://cm.org.au/wmm/advocate.html • Lantern parade • Protest at detention centre • Petition / letter writing campaign – community run • ?????
Community run • http://www.communityrun.org/