1 / 73

Power to the people

2011 was the year in which 'power to the people' became real. Arab spring, London riots and occupy wall street are just a few examples where we have seen the power of people.<br>This market trend has a big impact on companies. Most companies see this evolution as a danger. I believe that leveraging the power of the people in a positive way is a great opportunity.<br>Until now, managers have treated consumers in a too opportunistic way. The challenge is to really open up and collaborate with them in a structural way.<br>This presentation offers you a vision and a framework to leverage the power of the people in a truly positive and open way.

stevenvanbelleghem
Download Presentation

Power to the people

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Before we start…time for a personal dream… @steven_insites steven@insites.eu

  2. What is typical for December? @steven_insites steven@insites.eu

  3. @steven_insites steven@insites.eu

  4. @steven_insites steven@insites.eu

  5. Thank you for helping me with my dream. @steven_insites steven@insites.eu

  6. Did you see it? @steven_insites steven@insites.eu

  7. Power to the peopleina positive and a negative way. @steven_insites steven@insites.eu

  8. ‘If they can bring the Egyptian government down in six weeks, they can bring us down in nanoseconds.’ Paul Polman, CEO Unilever @steven_insites steven@insites.eu

  9. Fear versus Guts @steven_insites steven@insites.eu

  10. Consumerspositive or negative? @steven_insites steven@insites.eu

  11. >80% is positive @steven_insites steven@insites.eu

  12. Companies experience the impact. @steven_insites steven@insites.eu

  13. Until now, we only used the first dimension of their power. @steven_insites steven@insites.eu

  14. First dimension: use people to build reach. @steven_insites steven@insites.eu

  15. We have seen amazing waysto create additional reach through people engagement. @steven_insites steven@insites.eu

  16. Second dimension: Co-creation @steven_insites steven@insites.eu

  17. Again,we have seen great cases ofco-creation with consumers. @steven_insites steven@insites.eu

  18. By the way, whowill win? @steven_insites steven@insites.eu

  19. @steven_insites steven@insites.eu

  20. Consumers helpwith cultural differences!

  21. Even co-creation that impacts the brand identity of global brands. @steven_insites steven@insites.eu

  22. @steven_insites steven@insites.eu

  23. Co-Creation is NOTenough

  24. Co-creation is often too opportunistic.

  25. @steven_insites steven@insites.eu

  26. @steven_insites steven@insites.eu

  27. Let’s take it one step further @steven_insites steven@insites.eu

  28. From Co-Creationto Collaboration @steven_insites steven@insites.eu

  29. Customers are more loyal to a brand than managers? Agreeordisagree? Customers Managers @steven_insites steven@insites.eu

  30. @steven_insites steven@insites.eu

  31. Customers are more loyal to your company than you are.

  32. Knowing this, outsource management responsibilities to customers.

  33. Outsourcepurchasingto fans. @steven_insites steven@insites.eu

  34. Danone outsourced a pitch to brand fans. @steven_insites steven@insites.eu

  35. Who is familiarwithMarmite?

  36. Do youlikeit?

  37. @steven_insites steven@insites.eu

  38. @steven_insites steven@insites.eu

  39. Marmite outsourced marketing

  40. @steven_insites steven@insites.eu

  41. Let’s take it one step further @steven_insites steven@insites.eu

  42. Current focus of most companies

  43. All fourquadrants have value

More Related