1 / 0

Position company to acquire desired business image

Position company to acquire desired business image. 4.05. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS. FACILITY Accessibility T rade area/drawing radius Parking S urrounding area Design/layout Amenities

megara
Download Presentation

Position company to acquire desired business image

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Position company to acquire desired business image

    4.05
  2. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES
  3. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS FACILITY Accessibility Trade area/drawing radius Parking Surrounding area Design/layout Amenities PERSONNEL SENSE OF SECURITY
  4. Barclays Center Opens in Brooklyn
  5. MetLife Stadium – From Giants to Jets
  6. DESIGN/LAYOUT AMENITIES TRAFFIC PATTERNS Overcrowding of traffic will cause people to not attend Public Transportation Concessions Wi-Fi Respond to customer expectations for ADEQUATE FACILITIES Example: More female restrooms than male to alleviate long lines for female restrooms
  7. PERSONNEL SENSE OF SECURITY Venues have responsibility to provide fans with a SAFE ENVIRONMENT Venues have POLICIES FOR SECURITY If a facility is not secure, people will not attend to avoid dangerous situations MAINTAIN ATTRACTIVNESS of venue and BETTER the EXPERIENCE for attendees Maintenance Staff Parking Staff Ushers Ticket Sale Staff Concession Staff
  8. Best Ballpark Food
  9. Behind The Lights - GameDay
  10. Neighbor Talk What is your favorite venue and Why?
  11. WRITE A ONE PAGE PAPER ABOUT AN EXPERIENCE YOU HAVE HAD ATTENDING AN EVENT AT A VENUE GIVING YOUR OPINION ABOUT ALL OF THE ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS.

  12. EXPLAIN AND SELECT VENUE SIGNAGE

    4.06
  13. PURPOSE of SIGNAGE INCREASES BRAND AWARENESS Ex: Logo signage on outfield stadium wall during televised game Provide useful information to audience Keep audience engaged Increase revenue through PROMOTIONS Business strives to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE
  14. TYPES of SIGNAGE Banners Dasher Boards Floor graphics Sideline billboards A-frames ELECTRONIC MESSAGE BOARDS Rotational courtside messages
  15. Advertising Is Starting To Take Over Basketball Courts And Hockey Rink
  16. Visual Impact at NHL Game
  17. LOCATION ofPROMOTIONAL SIGNAGE Scoreboard Sideline RACECARS Logos on the hood of a racecar maximizes logo exposure to TV and race audience Equipment Uniform/attire
  18. What promotional signage do you see?
  19. What promotional signage do you see?
  20. Choose a company to advertise for (nike) Select a venue/stadium of whose signage to use for the advertisement (cowboys stadium) It MUST have the same target market for both the company and the venue Select what type of signage to use (refer to types in notes) Select the location in venue of the signage Create/Draw a visual graphic of what your signage will look like
More Related