HP Anti-Counterfeit program recognize. Report. Prevent.

1. HP Anti-Counterfeit programrecognize.Report.Prevent.

2. HP Anti-counterfeit What is a Counterfeit Print Cartridge? Cloned, refilled, or remanufactured cartridges that are: Packed in bulk, used packages, or unauthorized reproductions of HP packaging Designed to deceive you into believing you are buying Original HP cartridges Often sold close to the prices for Original HP cartridges 2012

3. HP Anti-counterfeit What is Considered Counterfeit? COUNTERFEIT CARTRIDGES ARE... or + + CLONED CARTRIDGE REMANUFACTURED CARTRIDGE + COUNTERFEIT/REUSED HP BOX NON HP-BRANDED BOX NON HP-BRANDED BOX CLONE*NOT COUNTERFEIT REMANUFACTURED NOT COUNTERFEIT COUNTERFEIT ILLEGAL *May infringe on Intellectual Property (IP) in some countries 2012

4. HP Anti-counterfeit Global Impact of Counterfeit Counterfeiting has a global impact of $3 billion annually on the printing supplies industry.1 10% of world trade is made up of counterfeit, pirated, or grey-market product.2 Around 2.5 million jobs and over $150 million in tax revenue are lost every year due to counterfeiting activities across the G20 economies alone.3 Ties between counterfeiting and organized crime are well documented, and there is evidence that terrorist groups are using it to finance their activities.4 1Imaging Supplies Coalition 2World Customs Organization 3International Chamber of Commerce 4Global Congress to Combat Counterfeiting 2012

5. HP ANTI-COUNTERFEIT appearance There should be no damage, no ink or toner powder on the body of the cartridge, or any signs of previous use on the print cartridge itself. The printing of the box should be sharp and clear. How to Recognize Counterfeit Print Cartridges SECURITY SEAL Counterfeit Visually check the label on all HP packaging. Tilt the box: • Front to back: See “OK” and “✔ ” move in opposite directions. • Right to left: See “OK” and “✔” move in the same direction. This feature is on both Mobile Authentication–enabled and legacy labels. If the label does not function exactly as described, your product may not be genuine HP. Phase 5.0 2012 Phase 4.0

6. HP Anti-counterfeit Mobile Authentication MOBILE AUTHENTICATION ALLOWS CUSTOMERS TO INSTANTLY CHECK THE VALIDITY OF A PRODUCT IN ONE OF THE FOLLOWING WAYS: SMART PHONE ONLINE Use any QR code reader on your smartphone or mobile device to scan the code on the seal and instantly receive verification of the authenticity of your product. Visit www.hp.com/go/ok and manually enter the code found on the seal for instant verification. www.hp.com/go/ok 2012

7. HP ANTI-COUNTERFEIT Regional Results On a regional level over the last five years, the HP anti-counterfeit program has conducted… 1,320 Enforcement Actions (Raids and seizures conducted by authorities) 1,377 • Investigations 4,636,384 units Of Counterfeit Cartridges and Components Seized = 1 million units 2012

8. HP ANTI-COUNTERFEIT Authenticated Rewards • What Is the Authenticated Rewards Program? • A cartridge authentication check • Anonline experience that provides HP brand assurance with each cartridge installed • An overall program and experience called Authenticated Rewards FIRST CARTRIDGE INSTALLED AND PRINT JOB LAUNCHED Original HP Non-HP CUSTOMER BENEFITS Brand assurance Access to first-time offers CUSTOMER BENEFITS Customer may report fraud (counterfeit) or see what benefits they may have missed by purchasing a remanufactured/counterfeit cartridge

9. HP ANTI-COUNTERFEIT Reporting Counterfeit Products Reporting counterfeit is simple with our online process • Submit • All claims will be looked at by the ACF investigative team to determine next steps. • Complete the Report • New simplified form • Photo upload option • Reports can be anonymous • English, Spanish, Portuguese Visit the HP IPG ACF Website • » www.hp.com/go/anticounterfeitfor English • » www.hp.com/la/antipirateriafor Spanish • » www.hp.com/br/antipiratariafor Portuguese MORE INFORMATION AND MULTIMEDIA RESOURCES ARE AVAILABLE ON THE USB DRIVE TO BE DISTRIBUTED

10. HP IPG Anti-Counterfeit programRecognize.Report.Prevent. • » www.hp.com/go/anticounterfeit for English • » www.hp.com/la/antipirateria for Spanish • » www.hp.com/br/antipirataria for Portuguese 2012

11. Appendix 2012

12. HP ANTI-COUNTERFEIT Customer-Facing Anti-Counterfeit Communication The HP IPG Anti-Counterfeit educational video, including a program overview and mobile authentication demo. The HP IPG Anti-Counterfeit Programfactsheet https://s3.amazonaws.com/HP_IPG_AACF_Materials/10041890_ACF+Program+Fact+Sheet_FINAL.pdf Full 6-Minute ACF Video: https://s3.amazonaws.com/HP_IPG_AACF_Videos_2012/Final English Video_Longform_HP-IPG-ACF-BadInk-FullEdit-2.7.12.mov Short 3-Minute ACF Video: https://s3.amazonaws.com/HP_IPG_AACF_Videos_2012/HP-IPG-ACF-BadInk-ENG-3minEdit-H264-2.14.12.mov One-Minute Mobile Authentication Demo: https://s3.amazonaws.com/HP_IPG_AACF_Videos_2012/HP-ACF-Mob-Auth-Demo-ENG-H264-2.13.12.mov The Anti-Counterfeit Program business cards 2012

13. HP ANTI-COUNTERFEIT The Direct Impact of Counterfeit Counterfeit supplies affect consumers, distributors and HP • IMPACT on THE CONSUMER EXPERIENCE • Consumer becomes a victim of fraud • Poor cartridge quality and performance • Damage to printers and loss of warranty • Faulty or malfunctioning supplies • Loss of confidence in HP products • RISKS AND CONSEQUENCES FOR DISTRIBUTORS • Damages to reputation • Loss of consumer confidence • Returned supplies • Damages to the business relationship with HP • Potential for legal repercussions 2012

14. HP ANTI-COUNTERFEIT Worldwide Results Over the past five years, the Worldwide HP Anti-Counterfeit Program has Conducted… AND IN 4,856 Enforcement Actions (Raids and seizures conducted by authorities) 6,028 Investigations • 88 • Countries 4.13 Billion Units Of Counterfeit Products and Components Seized = 1 million units 2012

15. HP ANTI-COUNTERFEIT Investigative Coverage 209 Investigative Resources exist in the Americas 2012