Presentation Transcript

1. “A Franchise Management Tool ”
2. Franchisee @ What A Franchise is the authority granted by brand-owner to use the brand to an entrepreneur (Franchisee) in return for recurring royalty, a one-time charge or some other fees. The franchisee is bound by an agreement to follow practices, principles and processes as laid down by the brand owner. It allows the brand owners to replicate success at a known cost, by using the same standardized practices, principles and processes. A franchisee of the brand is the face of Brand’s Ethos and Customer Experience
3. Franchisee Management @ Why The “Brand” needs to “manage” Franchisees to… Standardize the customer experience across all Brand Stores Identify key Marketing trends across Products, Consumers enabling ‘Agility’ Streamline Operations for key processes like Pilferage , Customer Service etc Benchmark & Review on a periodic basis
4. MAGNE’s Franchise Management Solution @ What A mix of Process & Technology which offers A BEV (Bird’s Eye View) ‘Dashboard’ benchmarking performance of all franchisees across parameters like –Store branding , Return/Repeat Customer, Sales/SQ feet etc along with key trends SWOT of various Franchisee based on periodic ‘Mystery Audits’ Creation of Online/Offline Collaboration Space ( Social Platform, Events for Best Dealer etc) Bouquet of IT Solutions like Stock Reconciliation & Audit (SRAA) …….
5. MAGNE’s Franchise Management Tool @ How
6. Objectivity Analysis: What is the Brand? What is Brand? How was it formed? When was the brand established? What is the ethos of the Brand? What is the expected customer Experience of the brand? What are the current processes to followed by the brand? ……………………………………………….. ………………………………………………………. Etc. Brand Owner
7. Standardization : What is an Ideal Brand Store? Creating a standard Checklist for franchisee on various parameters (Indicative) – Store Layout Store Design Store Branding Visual Merchandising Standard Product Assortment Customer Handling Skills Customer Billing Refund & Exchange Policy Creating a Standard Operations Procedure (SOP) for Franchisee MAGNE
8. Developing Assessment Framework :How do we grade the Brand Franchisee Creating an Assessment and Review Model and framework – Developing the Mystery shopping questionnaire Training the Mystery Shoppers Franchise Grading framework (Skeletal of the analytics dashboard). Creating a self -training artefacts in an Audio –Visual form for the Franchisee Making Standard Checklist and self training Artefacts available to Franchisee both – Online and Offline.
9. Assessment Process 1:MAGNE ‘s Evaluation of Brand’s Franchisee stores
10. Way Forward:To Do for the Franchise Counselling Individual Franchisee owners on the “GAPS” and “Way Forward”. Helping them understand and implement recommendations derived out of the Industry Best practices and other Benchmarks Training Franchisee (if Required) Capturing Franchisee feedback – both bouquets and brickbats.
11. Assessment 2:MAGNE ‘s 2nd Evaluation of Brand’s Franchisee stores Mystery Shopping round 2 – Three Mystery Shoppers per store. Comparison of round 1 and round 2 of Assessment. Inputs from the above exercise to improve Strategy and processes of Brand.
12. What does the Brand Get – A Dashboard
13. Franchisor – Franchisee Relationship –The Collaboration The Social Media and Business Networking groups and forums for discussion The Grand Franchisee Meet