Planet Beach Franchise Seminar

2. Planet Beach Franchise Seminar Hosted by: Paul & Lydia Iantosca Norfolk County Area Representatives with J. A. Archer Vice President Planet Beach Franchising Corporation ®

3. “Great moments are born from great opportunity” Herb Brooks

9. Seminar Overview • Why Franchise • Why Planet Beach • The Power of the Brand • Consulting and Support • What’s New • Awarding Process • Questions

10. Seminar Overview • Why Franchise • Why Planet Beach • The Power of the Brand • Consulting and Support • What’s New • Awarding Process • Questions

11. 40% of Mom & Pop businesses fail in 1 year Of those who survive 1 year, 80% fail within 5 years Of those who survive 5 years, another 80% fail The E-Myth Revisited Michael E. Gerber

12. Franchising = Higher Success Rate • Brand Recognition • Proven Operating System • Co-Op Advertising • Ongoing Research & Development • Ongoing Support

13. “The best way to predict the future is to create it” Peter Drucker

14. Seminar Overview • Why Franchise • Why Planet Beach • The Power of the Brand • Consulting and Support • What’s New • Awarding Process • Questions

15. Customers Love Us The Brand represents Quality and Innovation We are their escape We are hip We save them time; We enhance their lifestyle The service is consistent; expectations met The staff is well educated Memberships are reciprocal The Spa Menu is creative and wide ranging

16. Franchisees Love Us Brand = Quality Consumer Confidence No Industry Experience Low Labor Fantasy Experience Innovative Set of Service Offerings Their Time/Fits Their Lifestyle It’s Fun!

17. FinancialFreedom… “We wish we would have done this ten years ago, this is a company that is fun and exciting to work with. It is a young fast-paced organization with tremendous potential in the near future. If you are dedicated and have a strong work ethic the financial rewards are definitely available with Planet Beach.” Don and Cindy Campbell Texas

18. Past, Present, Future • ● Franchising since 1996 • ● 390+ open U.S., Can., Aus. • ● United Kingdom & Ireland Master Franchises recently awarded • ● Almost 400 additional units in development • ● New opening approximately every 4 days • ● Surpass 500 within the next year

20. A Fusion of the Tanning Industry and the Day Spa Industry to create a new hybrid industry Contempo Spa®

21. The Fast Eat the Slow!!! First to market is everything!

22. B.H.A.G. 1000 open locations averaging $1,000,000 in annual sales “Million Dollar Spa”

23. What is Contempo Spa®?

24. Why Planet Beach? If you’re thinking tanning, think bigger…

25. relax

26. relax

27. relax

28. glow

29. glow

30. glow

31. renew

32. renew

33. renew

34. What is Contempo Spa®? • Contempo Spa® Defined: • Push Button Day Spa • Neighborhood wellness center of the future • Relax • Glow • Renew • Fantasy experience/Hip atmosphere • Edgy, attitude, “Rock-n-Roll” culture • Advantages: • Less time/more results; more sessions per hour and per sq ft • Privacy, no need for an attendant • Automated Technology • Membership based offering=recurring revenue • Mass appeal/neighborhood approach=convenience to customer • Customer: • 18-54 yr. old female • Males are a fast growing segment

35. Contempo Spa® Impact Average Gross Sales Last Year Top 75% $329,324 gross sales*! Top 50% $345,052 gross sales*! Top 20% $461,524 gross sales*! * Please review FDD for further info

36. Recession Resistant Bureau of Labor Tracked 1,012 Industries recessions of 1990, 2001, 2007 72 industries grew faster than the available workforce #68 Personal Care Services

38. Contempo Spa Impact “After we converted from a tanning salon to the Planet Beach Contempo Spa concept, we experienced an astounding increase in gross revenue over the previous year. Planet Beach provided us with all the training and marketing support needed to transition to the new concept, and encourage our clients to fully embrace the new services.” Ryan and Shannon Stansbury Louisiana

39. Seminar Overview • Why Franchise • Why Planet Beach • The Power of the Brand • Consulting and Support • What’s New • Awarding Process • Questions

40. A compelling history and a compelling current story makes for interesting media news!

41. Brand Recognition

42. Ms. Planet Beach International World’s Largest Spokes Model Competition! #1 Promotional Event #1 Branding Event #1 PR Event #1 Lead Generation Event

44. International Promotion Syndicated to reach 40% of U.S. Households

45. Seminar Overview • Why Franchise • Why Planet Beach • The Power of the Brand • Consulting and Support • What’s New • Awarding Process • Questions

46. Franchise Financing • Portfolio of National Lenders • Assistance on Loan Application, Packaging, and Business Plan • Site Selection • Feasibility Study • Location Mapping Software • National & Local Real Estate Broker Relationships • Lease Negotiations

47. Design and Construction • Custom CAD Construction Drawings Created In-House • National/Regional/Local Relationships • In-House Project Management Team to Consult • Planet Beach University • Planet Beach University (PBU) Online • PBU Classroom Franchisee, Spa Director and Skin Care Specialist School • Web Cast Training Program • World Training Tours • International Convention

48. Spa Performance • Business Planning & Coaching • Membership Pricing Strategy • Preview Site Set Up • Staffing Requirements • Marketing & Advertising Plan • Retail • National Product Lines • Planet Beach Spa Line • Multiple Planet Beach UV Therapy Lines • Planet Beach Skin Care Line • Planet Beach Body Care Line

49. Seminar Overview • Why Franchise • Why Planet Beach • The Power of the Brand • Consulting and Support • What’s New • Awarding Process • Questions

50. Spa Tempo Media SIRIUS™ Radio / Planet Beach Spa Tempo offers 8 private channels in addition to 70 commercial free channels Guided Meditation enhances the customer experience for those interested in yoga and homeopathic opportunities • Stress reduction • Smoking cessation • Anger management • Weight loss