1 / 21

Introducing

Introducing. James Braid 1870 - 1950. A Scottish professional golfer Won the Open Championship 5 times Renowned golf course architect Designed over 200 golf courses. James Braid Trails. 6 James Braid trails in Scotland with 5 to 7 golf clubs in each trail

meghan
Download Presentation

Introducing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introducing

  2. James Braid1870 - 1950 • A Scottish professional golfer • Won the Open Championship 5 times • Renowned golf course architect • Designed over 200 golf courses

  3. James Braid Trails • 6 James Braid trails in Scotland with 5 to 7 golf clubs in each trail • Course leader of the Driving Change programme suggested North Wales should develop a trail • Not another cluster but a new innovation

  4. The Birth of the Trail • Project initiated by Ginny James Maesdu and Mike Bryant St Deiniol • November 2011 met 10 clubs with links to James Braid • Aim low cost marketing • Collated club information via email including a feature hole • February met with Golf North Wales and Visit Wales then Gwynedd Tourism seeking support for publicity

  5. The James Braid Features • Complete variety of holes both in length and character. Two methods to play a hole. A simple one and a difficult one. • Used natural terrain and features including gorse and rocky outcrops • Putting greens well guarded by bunkers and slopes • Variety of par 3’s differing in direction and length

  6. The James Braid Trail clubs • Aberdovey - 12th hole

  7. The James Braid Trail clubs • Holyhead – 2nd hole

  8. The James Braid Trail clubs • Maesdu – 12th hole

  9. The James Braid Trail clubs • Old Colwyn

  10. The James Braid Trail clubs • Nefyn

  11. The James Braid Trail clubs • Porthmadog – 12th hole

  12. The James Braid Trail clubs • Pwllheli – 10th hole

  13. The James Braid Trail clubs • Rhyl

  14. The James Braid Trail clubs • St Deiniol (Bangor) – 17th hole

  15. The James Braid Trail clubs • Wrexham – 7th hole

  16. Golf North Wales support Designed the logo Will market the trail • in the new brochure • on golf-northwales.co.uk website

  17. Visit Wales support • Guest blog on March 2012 golfasitshouldbe website • Links to James Braid Trail North Wales web pages • Editorial coverage of the trail in the next Visit Wales golf brochure

  18. Gwynedd Council support • Aqua marketing – creating a marketing package • Tick list golf card for players to take to each club to be stamped • Leaflet rack and a stamp for each club • 2 web pages (one English, one Welsh) on the visitsnowdonia.info website • Press and media articles

  19. Golf Union of Wales support Publicity for trail • in newsletter • on website

  20. Cost to clubs • All this at no initial cost to the 10 clubs • First two years the main marketing package is being fully sponsored by Gwynedd • Each club will promote the trail on their club website and in Pros shop

  21. Thanks to • The 10 clubs • Gwynedd Council • Golf North Wales • Visit Wales • Golf Union of Wales • Mike Bryant For helping to make a new innovation a reality!

More Related