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Summary. The Team The Problem The Solution Where we are Next steps Financial model. Our Team. Katya Berman, CEO Ido Levy, CFO 10 years in e-payments and idea creator Financial and project management expert Elor Pruvli, CTO Taire Brown, CMO
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Summary • The Team • The Problem • The Solution • Where we are • Next steps • Financial model
Our Team Katya Berman, CEO Ido Levy, CFO 10 years in e-payments and idea creator Financial and project management expert Elor Pruvli, CTO Taire Brown, CMO Ex Googler and technology expert Consulting and marketing expert Gregory Kanterman, COO 8 years experience in operational banking management
What is the pain? Pet owners when traveling they can face the following problems: ➔ Pensions are costly and sometimes overcrowded ➔ Family members might be unavailable ➔ Lack of affordable and spontaneous solution 68% of pet owners want our solution!
Now you can feel safe knowing your pet is in good hands! The solution for marketplace
Market size ➔ 400,000 domestic dogs in Israel ➔ 25,000 domestic dogs in Tel Aviv alone ➔ Average 180 NIS/night in a pension in Tel Aviv 40 million NIS market in Tel Aviv only!
Where we are today The official website was launched The official Facebook page was launched We are running 2 Google ads campaigns in English and Hebrew 5 Pet Host were registered and ready to work
Where are we going • Full launch of automated service • Scale up from Tel Aviv to other cities in Israel • Start taking a 15% commission from each transaction • Build a portfolio of 100+ pet hosts in Tel Aviv • Build the mobile application
Cost Structure • Office space • 2 full time developers +1 customer support • Wix website maintenance • Google advertisement • Timely marketing campaigns (PR blast) • Paypal transaction fees (2% + transaction fee)
Revenue Structure • 25,000 dog owners in Tel Aviv • 15% of pet owners leave their pets in a pension or family/friend • Average period to leave a pet is 6 days (a month) • 15% initial market share, 10% monthly growth • Fixed price for pet owners – 100 NIS a day • Revenue share model 85% for pet host / 15% for Aircatndog
Financial Model Investment: 150,000 NIS initial investment to be profitable within 1 year
Thank you Questions?