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PERKS Syndication Process Syndicating a great deal across our ETM network is not a difficult process. Here are the step-by-step instructions to get you deal from a great LOCAL deal to a great SYNDICATED deal. Whether you are syndicating to two markets or 20, this guide will help both the source market and the distributor markets. Local Approval • Source Market performs QA on deal • Using PERKS ICP chart, history of merchant success, past PERKS performance as indicators of success • Director of Sales must approve distribution of deal to other markets. • Pre-approval for possible syndication must be obtained from merchant Syndication Request • Source Market must fill out syndication request • Syndication request form available at www.howperksworks.com/syndication • Source market must load the deal into the Analog Analytics system so potential distributor markets will have reference to decide on syndication. • Link to deal must be provided in syndication request • All promotional REQUIREMENTS must be included in the syndication request Post Approval For Source Market • After syndication has been approved, source market must provide: • Sample promotional copy for :15, :30 and :60 promos • Artwork and HTML for email (if you’d like it to differ from normal PERKS email sends) • Sample :10 and :15 live read copy Post Approval For Distributor Markets • Deal will be automatically loaded into your Analog Analytics system. • Deal analytics for YOUR MARKET will be available to view anytime in the report section • Deal promotion is your responsibility according to your local market practice and the restrictions stipulated in the syndication request. • All distribution of revenue share and entry of deal into the traffic systems will be done at a corporate level. Please Note: other training materials available at http://newsletter.howperksworks.com in Best Practices Section.