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Health Media Syndication

Exploring Opportunities in. Health Media Syndication. Syndication Goals. To leverage the value of high quality healthcare marketing campaigns by distributing them nationwide to non-competitive organizations. To extend marketing budgets by deploying proven campaigns at a lower cost.

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Health Media Syndication

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  1. Exploring Opportunities in Health Media Syndication

  2. Syndication Goals • To leverage the value of high quality healthcare marketing campaigns by distributing them nationwide to non-competitive organizations. • To extend marketing budgets by deploying proven campaigns at a lower cost. • To encourage the production and viewing of compelling health education campaigns and Public Service Announcements (PSA’s).

  3. Ways To Participate Licensor Licensee Archived campaigns Low cost campaign $ $ $ $ $ $ High end licensed campaign $

  4. Leveraging Value 10% 10% 10% 10% 10% 10% 10% Campaign Production Cost 15% 20% 20% 15% 20% 25% 15% Media Spend

  5. Nationwide Distribution

  6. Extend Marketing Budgets Campaign Production Cost: $50,000 Website Upgrade: $100,000 Salaries: $100,000 Media Spend: $950,000 Campaign Production Cost: $50,000 Campaign Production Cost: $250,000 OPTIONS Salaries: $200,000 Media Spend: $750,000 Media Spend: $750,000 Campaign Production Cost: $50,000 Media Spend: $950,000 Media Spend: $750,000

  7. Syndication Roles Licensee/ Customer Licensee/ Customer Producer licenses to the Syndicate exclusive exploitation rights in the campaign during the term of the agreement. Producer Licensor Licensee/ Customer Licensee/ Customer Licensor Syndicate Licensee Licensee/ Customer Syndicate sub-licenses to the Licensee/Customer limited rights to use the campaign. Agency Producer’s Supplier Licensee/ Customer Licensee/ Customer

  8. Syndication Duties Identity, Reports, Fees Identity, Reports, Fees • Production of Media/Campaign • Provide Campaign Summary • Target audience • Project goals • Elements of campaign • Development Cost • Activity measurements • ROI • Marketing • Packaging • Promotion • Sales • Determining Price & Terms • Evaluating Licensing Opportunities • DMA Distribution • Project Management • Accounting • Billing ,Collections, Payment • Reporting Identity, Reports, Fees Identity, Reports, Fees • Supply Generic Version • Customization Services • Quality Control • Delivery of Media Files/Content • Management of Talent/Royalty fees • Possible Follow-on Productions • Media Buys, if any Identity, Reports, Fees Identity, Reports, Fees Identity, Reports, Fees

  9. Six Steps to Syndicating a Campaign • Submit Campaign Materials for HMS Review • Obtain Approval from HMS • Execute HMS Syndication Agreement • Arrange for Generic Samples • Approve HMS Sub-licensee(s) • Delegate Customization(s) to HMS or Agency

  10. Six Steps to Acquiring a Campaign • Identify Campaign • Determine Your DMAs • Submit Quote Request • Get Details and Pricing • Align Your Marketing Plan • Reserve & License Campaign

  11. Health Media Syndicate Portal • Public Site offers “overviews” of campaigns • Promotes compelling aspects of the campaign’s target audience, goals and success. • Requires (free) sign-up in order to view more detailed information and request quotes • Secure individual portals offers: • Campaign quotes / pricing details submissions • Customized presentations • Agreements & Forms • FAQ’s /Support • Special events and Educational resources • Collaboration

  12. http://HealthMediaSyndicate.com/LiVeCampaign

  13. Questions? Contact: Gale Wilson-Steele gws@healthmediasyndicate.com 805-694-3103 2028 Village Lane, Solvang, CA 93463

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