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Bombardier Inc. Aerospace. Investor Analysis. http://www.kgselectronics.com/kgs_gallery.html. Company Profile. Bombardier Inc. Established 1942 Refined to aerospace and transportation, 2003 Focus on aerospace sector Publically traded company 32,500 of 66,900 employees in aerospace sector
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Bombardier Inc. Aerospace Investor Analysis http://www.kgselectronics.com/kgs_gallery.html
Company Profile • Bombardier Inc. Established 1942 • Refined to aerospace and transportation, 2003 • Focus on aerospace sector • Publically traded company • 32,500 of 66,900 employees in aerospace sector • 50 production and engineering sites • 21 service centers • Customers in over 100 countries Mission: to be the World’s leading manufacture of planes and trains and to deliver best in class value for customers and profits for shareholders
Market Place • Business Aircraft Customers • Commercial Aircraft Customers • Specialized Aircrafts http://www.wingsoverkansas.com/news/article.asp?id=507 http://tvm-online.com/jacht_plane_docs/d-aaaz.html http://captrichardrodriguez.blogspot.com/2009/01/canada-malaysia-bombardier-delivers.html
Competition http://www.acclaimimages.com/_gallery/_pages/0515-0909-2912-3625.html
Broader Environment Trends that affect the market, the product, and the competition: • Canadian dollar value • Social forces and pressures • Demographics • Technology http://pro8mm.wordpress.com/2009/09/14/is-super-8-green-enough/ http://youngragingbull.wordpress.com/2009/10/28/forex-understanding-the-canadian-dollar%E2%80%99s-rise/ http://www.stratosjets.com/aircraft/Lear-40
SWOT Analysis Strengths: • Fuel efficiency of Bombardier aircrafts • Continuous innovation of products • Current low demand and weak sales • Specializing in smaller aircrafts • Bombardier in the testing stages of a new business jet • Aircrafts are replaced on average every 6.5 years • Rapidly developing economies in the Middle East • American dollar declining in net value • New virtual communication technology Weaknesses: Opportunities: Threats:
Executive Decision • Strong Corporate structure • Business slowing • Strong market hold • Poor Economy • Superb products • Poor short term benefits • Excellent long term benefits