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National Hot Rod Association (NHRA)

1. National Hot Rod Association (NHRA) 300mph Top Fuel and Funny Cars, 200mph Pro Stock Cars, 195mph Pro Stock Motorcycles Every race broadcast on ESPN2 & ESPN2HD ESPN2 is in more than 96 million households Up to 125,000 spectators per event National tour reaching 37 of the top 50 DMA’s

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National Hot Rod Association (NHRA)

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  2. National Hot Rod Association (NHRA) • 300mph Top Fuel and Funny Cars, 200mph Pro Stock Cars,195mph Pro Stock Motorcycles • Every race broadcast on ESPN2 & ESPN2HD • ESPN2 is in more than 96 million households • Up to 125,000 spectators per event • National tour reaching 37 of the top 50 DMA’s • Steve Johnson Racing 2009 • 23rd consecutive year racing in NHRA Pro ranks 2

  3. Average of 100,000 fans at each eventMotorcycles are 1 of 4 Pro CategoriesMotorcycles go 0-60 mph in 1 second & 0-100 mph in 2 seconds¼ mile in 6.9 seconds @ just under 200mph600 lbs with rider about 400 hpNo Seatbelts, Roll Cage or Parachute 3

  4. . Media… without winning • Live TV- ABC, NBC, ESPN2, or webcam based shows • Morning drive time, performance, racing, or variety shows • Gear interview to careers, candy, or consumer products • Work with all local TV and Newspapers to report on event • Exposure creates Branding and education about product, sponsor or industry 4

  5. Media… without winningOff track education appearances generate print exposure 5

  6. 2 Helmet cameras assures sponsor of TV time on ESPN2 6

  7. Commercials or Tech tips for any brand or products 7

  8. Reconnect Sponsor’s brand with Fan/Customer: • Hand out racing cards • Front: • Steve with Bike and sponsor logos • Back: • Sponsor info with pictures • Partners information of sponsor • Web page address • Couponing or a tear off 8

  9. NHRA Youth and Educational Services (YES) Fridays at NHRA National events that connects education and drag racing. YES continues to reach over 25,000 vo-tech students annually. Steve Johnson (in red) is one of 5 speakers. 9

  10. NHRA YES events… Steve is guest speaker NATIONAL EVENTS Gainesville, FL Houston, TX Atlanta, GA St. Louis, MO Chicago, IL Englishtown, NJ Indianapolis, IN Charlotte, NC Dallas, TX Los Angeles, CA 10

  11. After YES event…“NHRA Pro Stock Bike 101” • Steve talks about basics of Pro Stock Motorcycles and How-to-Win • Get up close to our $90,000 U.S. Nationals winning motorcycle • Q & A session • Tour of Rig 11

  12. Career Opportunities Fair At NHRA Race in November: • 3500 to 5000 students come to the track to learn about a career • Displays are set up for each industry • Steve talks about careers and getting specific education for that field 12

  13. Skills USA: Steve’s presentation on careers and specific training after high school • Regional competitions • Georgia • Alabama • Or any target • National Show • Award presentation • Bike display • Drive traffic to display • Autographs Attendance 2 to 5000 students at every event 13

  14. " “Steve is a true champion for the youth who will build, maintain and service the infrastructure of America in the 21stCentury.“ Tim Lawrence Executive director 14

  15. Trade Shows: • Traffic builders • Can go international • Turns Static Booth into an Dynamitic Booth • Real prizes • Specific training 15

  16. Reaction Timer is mobile Company functions with bikes Ladder or scoreboard with winner Private parties Very portable 16

  17. Corporate Functions: • Employee Appreciation Day • Rig Tours • Racing seminar and video • Reaction timer races with prizes 17

  18. Technical School VisitsThousands of students are motivated by Steve’s presentations 18

  19. High School Visits 19

  20. Steve Johnson Racing Web Integration • A link to www.sponsor.com will be posted • Myspace.com • Facebook.com • youtube.com 20

  21. Provide a heart pounding experience for students, sales teams, educators, customers and guest • Provide an incentive program for anyone or any company • Reward your customers or sales team and enhance your sales • “Relationship Builder” • Use our tractor trailer as your weekend office • “Your corporate footprint into motorsports” Benefits of Entertaining with Steve Johnson Racing at the race 21

  22. SJR Pit Side Corporate Services: • VIP Race Hauler Tour • Computer Data Retrieval • Spare Parts and Engines • Snap-on tool storage • Clutch Management • Driver’s Lounge • VIP Starting Line Access • Reaction Timer Race with Prizes for Perfect Times • Pictures with Motorcycle and Steve Johnson • Personal Meet & Greet with Driver & Team • Lunch or Snacks* • Drinks available throughout the day • Goodie Bags* • Unlimited Hospitality Access- • A private, shaded space to relax, and socialize throughout the day • Can be used treat customers, employees, vendors, or elected guests, giving them something they can’t buy anywhere else – a behind the scenes look at what it takes to race. 22

  23. Your guests will meet Steve Johnson and the team • Have time to take pictures • Get personalized autographs Pit Area Meet and Greet 23

  24. Steve Johnson Racing (SJR)Hospitality • Unlimited access to SJR pit & • hospitality; your weekend office • It’s private, trackside and convenient • Drinks and snacks provided 24

  25. Customize tours • small or large • Steve and crew chief will provide you and your guest a VIP tour Tours of the Race Rig 25

  26. Tours of the Race RigStage 1 • Data Retrieval • Bike set-up • Technology update 26

  27. Tours of the Race RigStage 2Tool Organization and Parts • See how our team transports a multi-million dollar racing and marketing operation in a 80 foot long tractor trailer 27

  28. Tours of the Race RigClutch Management • See how the team prepares • An up close and personal look with the Pros 28

  29. Tours of the Race RigDriver’s Lounge • Go where Steve prepares for each race • Meetings with clients and sponsors • The ultimate VIP area for any race team 29

  30. “NHRA Pro Stock Bike 101”Stage 3 • Steve talks about basics of Pro Stock Motorcycles and How-to-Win • Get up close to our $90,000 U.S. Nationals winning motorcycle • Q & A session 30

  31. Reaction Timer Seminar & Race • Learn about a NHRA starting line (Christmas tree) and our reaction timer • Test your reaction skills • Race against Steve Johnson and others • Create competition and win prizes (optional) 31

  32. Capture Your Memories 32

  33. “Stage” with Steve • You and your guests travel with team to the “Staging Lanes” before the races • Be a part of the SJR team 33

  34. Accompany Steve to Drivers’ Introductions Stand on the track and see all your favorite NHRA Drivers introduced Drivers’ Introductions (Sunday only) 34

  35. Experience All the Pit Action • Swap and Service engine between rounds • Feel the action of racing from behind the ropes 35

  36. We will provide a life long experience Your guests and customers are our VIP’s All Day Experience 36

  37. Guest or Customer MemoryPersonalized and autographed by Steve • Can add your company logo • Framed custom picture to extend experience Sponsor Name Here 37

  38. 2010 Steve Johnson Racing Schedule • Gainesville, Florida March 11-14 • Houston, Texas April 9-11 • St. Louis, Missouri (Madison, Illinois) April 30 May 2 • Atlanta, Georgia May 14--16 • Chicago, Illinois June 3-6 • Englishtown, New Jersey June 10-13 • Norwalk, Ohio June 24-27 • Sonoma, California July 16-18 • Denver, Colorado July 23-25 • Brainerd, Minnesota August 12-15 • Indianapolis, Indiana*September 1-6 • Concord, North Carolina September 16-19 • Dallas, Texas September 23-26 • Reading, Pennsylvania October 7-10 • Las Vegas, Nevada October 28-31 • Pomona, California November 11-14 38

  39. Winning with Steve Johnson Racing: 2 time winner of NHRA U.S. Nationals Recipient of NHRA’s Good Hand award 39

  40. Logos on Race Day Uniforms Sleeve – A Upper Chest – B Stomach – C Center Chest - D 40

  41. More signage space than any other kind of motorcycle in motorsports 41

  42. Front fender - A • Behind seat - B • Below seat - C • Wheelie bar panel - D 42

  43. Tractor Trailer can be wrapped with corporate branding 43

  44. Costs: • Major Sponsorship = 500K per year (includes an account manager) • Major associate = 300K • Associate program = 250 -100K • Breakdown of sponsorship activation and driver appearances • are available on request. • Steve Johnson 2551 Ruffner Ct. Birmingham, Al. 35210 • Office 205-956-4777 Cell 916-716-8282 44

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