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Senior Exhibition

Senior Exhibition. Essential Question: How do automobile manufacturers compete for market share? By McLean B. Market Share:. Percentage of total car sales from all car manufacturers that one auto manufacturer sells. US Cars & Light Trucks sold in 2003. GM 28.3% FORD 20.8% DCX 14.1%

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Senior Exhibition

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  1. Senior Exhibition Essential Question: How do automobile manufacturers compete for market share? By McLean B.

  2. Market Share: Percentage of total car sales from all car manufacturers that one auto manufacturer sells.

  3. US Cars & Light Truckssold in 2003 • GM 28.3% • FORD 20.8% • DCX 14.1% • TOYOTA 11.2% • HONDA 8.0% • OTHER 17.6% • DCX-Daimler/Chrysler http://www.warrantyweek.com/archive/www/20040127.html

  4. How buyers select cars • Design • Affordability • Safety • Fuel Economy • Value • Innovation • Quality • Consumer Satisfaction

  5. DESIGN http://www.ultimatecarpage.com

  6. DESIGN http:www.ultimatecarpage.com

  7. AFFORDIBILITY http://www.hyundaiusa.com

  8. SAFETY http://www.ultimatecarpage.com

  9. VALUE http://www.toyota.com

  10. INNOVATION http://www.bmwusa.com

  11. DESIGN DESIGN http://www.vwvortex.com

  12. DESIGN http://www.ultimatecarpage.com

  13. Methods of Gaining Share • Pricing • Advertising • Customer Service • Multiple Models • Concepts Cars • Brand Names • Customer Loyalty

  14. US Cars & Light Trucks WARRANTY CLAIMS in 2003 http://www.warrantyweek.com/archive/ww20040127.html

  15. INNOVATION http://www.bmwusa.com

  16. INNOVATION http://www.bmwusa.com

  17. INNOVATION http://www.bmwusa.com http://www.bmwusa.com

  18. Issues • Expense • Risk • Aggressive Competition • Timing • Financial Resources

  19. Summary & Questions

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