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The Political Economy Of Sport: The Under-Representation of Women

The Political Economy Of Sport: The Under-Representation of Women. Kelly Thayer. Introduction. Title IX

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The Political Economy Of Sport: The Under-Representation of Women

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  1. The Political Economy Of Sport: The Under-Representation of Women Kelly Thayer

  2. Introduction • Title IX • States, "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance (The United States Department of Labor).

  3. Literature Review • Climate of Contemporary Men’s Sports • Larger schools with less female athlete participation were more likely to comply with Title IX requirements. • Schools with football programs were less likely to meet proportional gender equity within Title IX (Stafford, 1484). • Football and basketball are revenue sports • Climate of Contemporary Women’s Sports • Gender of the sport and the value of the team (Hebl et al., 2004, 234). • Women’s sports could be revenue sports if they were marketed properly (Agthe 2000, 31). • A study showed that some schools are in proportion for men’s and women’s sports, but lack gender equity (Kennedy 2010, 83).

  4. Lit Review Continued • Exploitation of Professional Female Athletes • Scholars suggest, that the media represents female professional athletes in a sexual manner rather than the way men are portrayed, for their talents and successes (Cunningham et al. 2008). • Many professional female athletes exploit themselves in order to gain awareness, media coverage, and sponsorship. • People have come to associate some sports with the attractive athletes who participate in them (Cunningham 2008, 373). • A studied showed that female athletes that are less skilled in the sport are still effective endorsers if they are attractive (373).

  5. Method 1 • In depth interviews with five female athletes at Rollins College • Their experiences with being female athletes and any underrepresentation for being a female athlete • Interview (reaction) about portrayals of female athletes in the media using photos

  6. Method 2 • Content Analysis • Five different DII schools sports pages • Coding for attributes of men/women • #m/w sports, football, #m/w facilities, sexual terminology m/w, #m/wphotos

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