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New Patient Referral Program (NPR)

New Patient Referral Program (NPR). THE 7 KEYS to NEW PATIENT SOLUTIONS. The Problem with Referral Marketing Is. There’s a lack of understanding about what it takes to gain Client Loyalty YOU are not clear on what is UNIQUE about YOU YOU are not comfortable asking for referrals

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New Patient Referral Program (NPR)

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  1. New Patient Referral Program (NPR) THE 7 KEYS to NEW PATIENT SOLUTIONS

  2. The Problem with Referral Marketing Is... • There’s a lack of understanding about what it takes to gain Client Loyalty • YOU are not clear on what is UNIQUE about YOU • YOU are not comfortable asking for referrals • What to say • When to say it • How to say it

  3. The Solution!VCP V isibility C redibility P rofitability

  4. Why You Should Engage In A Strong Word-Of-Mouth Marketing Campaign? • 5000 women between 30 & 60 years of age surveyed The big question? • When looking for or deciding on a dentist what do you rely on? . . .

  5. Dental Referrals 101 83% of quality minded new patients rely on Word Of Mouth when selecting a dentist.

  6. External vs Internal Marketing External • The average active adult is hit with 3000 advertisements each day! • Advertising is expensive - up to 6-10% of your gross • Lower Acceptance & Lower Retention

  7. Internal External THE COST OF ADVERTISINGTraditional vs WOM External vs Internal Marketing

  8. External Internal PATIENT RETENTION & PROFITSTraditional Advertising vs WOM External vs Internal Marketing

  9. The average adult patient will talk about your practice at least Ten Times Each Year People talk about your dental office for three reasons: • They like you or they like your work • It simply feels good to talk about the results they have experienced • They’re part of your team - an insider It’s all about relationships! Should You Be Seeing Higher Referral Numbers?

  10. Your patients are YOUR marketers & PR reps Keep your clients active and a greater number of referrals will come! Word Of Mouth Clients... STAY PAY REFER “I used to hate going to the dentist!”

  11. “By the way, did I tell you about the dental office I'm going to now?”

  12. “I know how you feel, but I just love my dentist and his staff!” Internal • Friend recommendations 10 times more effectivethan traditional paid advertising • Economical – Only requires 2-3% of gross for a strong campaign • A referred new patient • trusts you more • judges you less • and has a higher retention

  13. The 7 Keys Motivation Message Recognition Referral Gift Cards Patient Experience Creativity Consistency The 7 Keys Build Relationships and Increase Word Of Mouth Activity

  14. Motivation KEY 1 • Why does your team want more new patients? • Why do your patients want to refer people? • Do the answers align? • Motivate your audience and win!

  15. Maximize Your Referral Potential “Oh, that’s right! Susie also told me that his staff is good at...” “What’s special about my dentist is...”

  16. Message KEY 2 • Creating the right message will give your referral campaign more drive • It is a very simple, easy to remember phrase • It must have a high response rating

  17. Recognition KEY 3 • Make it interesting and appropriate • If you reward your players properly they will do more • Show gratitude - it’s right and it’s powerful • Create the perfect system for your team Take Care Of Your Team And They Will Take Care Of You!

  18. Activate Your Referral Gift Card Program Today! KEY 4 Start Getting More Referrals Tomorrow!

  19. Talk to your patients about referrals correctly and new patients will gravitate to you in greater volumes! If you know how to play the referral game your patients will play it with you Your patients want to refer, they simply need guidance to learn how The Patient Experience KEY 5

  20. Creativity KEY 6 • Keep your referral program fresh • Make it fun, interesting, and professional • If you are remarkable people will remark and talk about you positively • If you are boring they’ll be snoring • Give your staff and patients new tools allof the time

  21. Consistency KEY 7 • Referral marketing action steps are simple and easy to follow • We will put your team behind the wheel with the most effective internal marketing tools on the market Be Consistent And Drive Your New Patient Referral Machine

  22. Keep It Lighthearted, Effective And Above All - Make It Fun!

  23. Net Result of WOM MarketingA Consistent Flow Of New Patients

  24. 5 Simple Steps To Getting Started Today! STEP 1: • Go to:NewPatientReferrals.com • Fill out the FREEMarketing Analysis Survey and submit • Be sure to list the best time to be contacted by a NPR Professional Contact us at... 727.674.5172

  25. Get Started Today! STEP 2: • A NPR marketing professional will contact you and answer your questions • Get the details for your personalized referral program and amazing referral gift cards

  26. Get Started Today! STEP 3: • Three NPR referral programs from which to choose • One for every budget • Scalable with 10 years of stable ROI for our clients • Financing available

  27. Get Started Today! STEP 4: Your representative: • Will help you customize your cards • Will get your personalized cards delivered fast

  28. Get Started Today! STEP 5A: You’ll receive a live In-office or Online PowerPoint Training Course • For you (the dentist) • Your team leader • Your entire staff To teach you how to successfully implement the Ultimate Referral Gift Card Program

  29. Get Started Today! STEP 5B You’ll, also, receive: An online PowerPoint Training Course of the Ultimate Referral Gift Card Program • For new staff members • As a refresher course for your existing staff FOR YOUR FREE MARKETING ANALYSIS: Log On To... www.NewPatientReferrals.com or Give Us A Call At...727.674.5172

  30. Contact Us Today!Start Getting More Referrals Tomorrow! New Patient Referrals NewPatientReferrals.com Jeff Simms, CEO-Owner 727.674.5172

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