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Generational Differences and the BHS

Generational Differences and the BHS. By Chris Rimple with thanks to Chuck Greene and J.R. “Digger” MacDougall Last Updated July 16, 2008 Latest version available at http://www.chrisrimple.com. About The Author.

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Generational Differences and the BHS

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  1. Generational Differencesand the BHS By Chris Rimple with thanks to Chuck Greene and J.R. “Digger” MacDougall Last Updated July 16, 2008 Latest version available at http://www.chrisrimple.com

  2. About The Author • Barbershopper since 2003, former chapter and district Marketing VP, COTS instructor for Marketing & PR • Disciple of Chuck Greene and J.R. “Digger” MacDougall – focus on generational differences • 42, married, no kids, work in high tech – an example of our “target market” for recruiting • First barbershop experience at 18, but didn’t join for 20 years – plant the seed, it will grow • Website – http://www.chrisrimple.com • Email – chrisrimple@yahoo.com

  3. Instructions • There are two versions of the slide deck, identical except… • “Instructor” version includes instructor notes as additional slides • “Participant” version removes instructor notes • Instructor notes can be read verbatim if instructor is not familiar with the topic • “Participant” slides are ready for presentation • Start with black slide and continue after introducing instructor • Some slides use “build transitions” to display answers to questions, so instructors should watch the slide show to be familiar with them • “Instructor” version should be printed for participants, but not distributed until after presentation • Presenting the entire slide deck, including group discussions and “Singing Is Life” video, will generally require 2 hours • Please send any feedback to chrisrimple@yahoo.com

  4. Signs Are Obvious • Membership is 28,000…and decreasing • Average age is 61.9…and increasing • Average time a new member stays…is 1.8 years

  5. The Future?

  6. How Did This Happen?

  7. The World Changed

  8. Some Things Adapted…

  9. But Did We?

  10. Five Generations,Two Groups

  11. “Traditionals” • Age 60 and higher • Grew up in times of scarcity • Had more time than money • Expect hierarchical leadership • Affiliation is important

  12. Boomers, GenX, GenY, Milleniums • Age 55 and less, particularly truefor those under 40 • Grew up in times of plenty • Had more money than time • Expect participatory leadership • Achievement is important

  13. Identify TheExample Chapters

  14. Chapter #1 Has… • Generally older members • Frequent socializing • Singing quality not the highest priority • Difficulty retaining new members Affiliation

  15. Chapter #2 Has… • Generally younger members • Limited socializing • Singing quality is the highest priority • Low membership turnover Achievement

  16. What’s The Problem?

  17. Average Age Is 61.9 • What does this imply about our chapters? • How are chapters reacting? • Is the reaction working? This Is Our #1 Problem

  18. What Is Your Chapter Today? • Is your chapter Affiliation or Achievement? • How many of your members are Affiliation? Achievement? How do you know? • Are you meeting the needs of your members?

  19. Group Discussion If a chapter focuses on bothAffiliation and Achievement,what happens?

  20. What Makes A “Good” Chapter?

  21. 7 Deal Breakers Of the 13 characteristics that individuals look for when considering a group or activity, 7 are “deal breakers” and must be present • Opportunity for creativity • Opportunity for skill, talent, and knowledge growth • Upbeat ambiance • Highly-efficient return on investment (of time, energy, money, etc.) • Astute leaders • Participative leadership • Individuals are sought out for their talents

  22. Affiliation Chapter • Rehearsals • Performances • Contests • Membership • Families

  23. Achievement Chapter • Rehearsals • Performances • Contests • Membership • Families

  24. GoodAffiliation chaptersAND goodAchievement chaptersare EQUALLY valuableBOTH are necessaryto meet the needsof BHS members

  25. If You Build It They Will Come

  26. Becoming What You Want • What does your chapter want to be? • If you decide to change,be prepared • It’s hard to be bothAffiliation andAchievement

  27. Build An Affiliation Chorus • Understand the needs • Start by socializing • Do some singing • Form a chorus • Charter a chapter

  28. Build An Achievement Chorus • Understand the needs • Define the goals • Find a Director • Advertise • Do some singing • Form a chorus • Charter a chapter

  29. Sell Only What You Can Deliver

  30. Retention, Not Recruiting • Retention is more important than recruiting • Don’t sell a product you don’t have • Let’s make every chapter GRRREAT!

  31. Group Discussion Singing Is Life Video –Good For Affiliation,Achievement, Or Both?

  32. Actions You Can Take Now • Read Chuck Greene’s excellent report “Resurgence of the BHS” at http://bellsouthpwp.net/g/r/gree8732/ • Read Chris Rimple’s “Understanding Customers” slides • Discuss with your chapter’s leaders • Discuss with your district’s VP CSLT • Ask your district to host a workshop on leadership strategies for • Transforming chapters • Dealing with conflict in a chapter

  33. Questions?

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