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Generate more online revenue with a SWAT.

Generate more online revenue with a SWAT. S pecial W eb A dvertising T eam. Online Advertising Works for Newspapers You have years of trust. You are No. 1 visited Web site. More audience than local radio stations. You already have a sales force. Five Secret Online Sales Strategies

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Generate more online revenue with a SWAT.

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  1. Generate more online revenuewith a SWAT.

  2. Special Web Advertising Team

  3. Online Advertising Works for Newspapers • You have years of trust. • You are No. 1 visited Web site. • More audience than local radio stations. • You already have a sales force.

  4. Five Secret Online Sales Strategies Any ad rep can sell online.

  5. Five Secret Online Sales Strategies Sell the audience, not the technology.

  6. Five Secret Online Sales Strategies Know your numbers – CPMs, page views, click-thrus, etc.

  7. Five Secret Online Sales Strategies Show them the money! Introduce online quotas and spiffs.

  8. Five Secret Online Sales Strategies Online is real-time. Create and post ads in a timely fashion.

  9. Special Web Advertising Team (SWAT) Since 2002: 1,300 newspaper visited + 56,000 sales calls Over $46 million in online revenue!

  10. SWAT Program Overview • One week in your life • We’re a team • Prospecting tips • Ad creation • On the street • We’ll close

  11. SWAT-Generated Revenue by Circulation

  12. Houston Community News: Over $296,000 “The growth we are seeing with the site is really phenomenal, and having a strong start to having ads posted on the site will only lead to more sales. Thanks to the SWAT team and everyone at TownNews.com for joining us in Houston and being a great resource for our sales organization. You are seeing the tip of the iceberg.” - Kevin Barry, President and CEO of ASP Westward, LP.

  13. Ads That Will WOW Your Advertisers • Static Ads • Flash Ads • Expandable Ads • Page Curls • Video Ads

  14. SWAT Leaves You With: • Ads Priced Right • An Empowered Sales Staff • Immediate Results • Happy, Impressed Customers

  15. Questions? Please Contact: Rex Kastner, VP SWAT SalesPhone: 866-726-2859E-mail: rkastner@townnews.com Penny Goebel, SWAT Coordinating SpecialistPhone: 800-816-9593E-mail: pgoebel@townnews.com Sean Finch, Internet Sales ConsultantPhone: 309-743-0803E-mail: sfinch@townnews.com

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