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Thank you for purchasing our audio product: Name of Audio Product

Thank you for purchasing our audio product: Name of Audio Product In order to download and listen to the audio file (mp3), please follow the below link: http://www.coinlaundry.org/wp-content/uploads/products/file.mp3. Thank you for Attending.

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Thank you for purchasing our audio product: Name of Audio Product

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  1. Thank you for purchasing our audio product: Name of Audio Product In order to download and listen to the audio file (mp3), please follow the below link: http://www.coinlaundry.org/wp-content/uploads/products/file.mp3

  2. Thank you for Attending Many thanks to our sponsorsfor making this all possible. Platinum Sponsor : Eastern Funding, LLC

  3. Upfront and online: Leading store Owners Discuss e-Marketing Moderated by: Brian Wallace How to Ask Questions During the Presentation Step up to the Microphone Text them to(315) 333-2252 Email marketing@coinlaundry.org

  4. Louise Messano • Louise Messanois the owner of three laundries in Texas. She opened her first Wash Day Laundry in March of 2009 which she had custom built. Her second store launched this past January, 2011 and a third store has been slated to open the beginning of June, 2011; both of which were renovated stores. She has a BA in Theatre Arts from Virginia Tech and has spent 25 years in sales and sales management.

  5. Tom Rhodes • Tom Rhodes is a 2nd generation laundry owner who has been an active store owner for fifteen years. He owns eight laundromats on the Treasure Coast area of Florida. Tom was also secretary of the Florida Coin Laundry Association from 2002-2003, served as President from 2005-2008 and currently serves as Treasurer. Tom is also slated to be on the CLA board of directors in 2012.

  6. Jeff Gardner • Jeff Gardner is the self-proclaimed "Laundry Doctor" and owns a store in Minnesota. He serves as the president of the Minnesota Coin Laundry Association and is on the national board of directors for CLA. He has helped hundreds of CLA members develop their drop-off laundry business and dedicates his time to helping members develop internet based marketing programs. Jeff studied Marketing at the University of Arizona.

  7. Website: Wash Day Laundry Visitors/month: 654 % New Visitors: 85% Blog: Advice and Information SEO: Keywords, content and code structure Other: Has multi-language translation widget installed Ask Questions Live!Text: (315) 333-2252 • Email: marketing@coinlaundry.org Moderator Brian Wallace

  8. Website: Sunshine Laundries Visitors/month: 160 % New Visitors: 80% Blog: None SEO: Meta keywords and descriptions Other: Video testimonials Ask Questions Live!Text: (315) 333-2252 • Email: marketing@coinlaundry.org Moderator Brian Wallace

  9. Website: The Laundry Doctor Visitors/month: 458 % New Visitors: 85% Blog: Ask the Doctor, Tips SEO: Meta keywords, descriptions and content Other: Has multi-language translation widget installed Ask Questions Live!Text: (315) 333-2252 • Email: marketing@coinlaundry.org Moderator Brian Wallace

  10. Facebook [fan page]: Wash Day Laundry Ask Questions Live!Text: (315) 333-2252 • Email: marketing@coinlaundry.org Moderator Brian Wallace

  11. Facebook [fan page]: The Laundry Doctor Ask Questions Live!Text: (315) 333-2252 • Email: marketing@coinlaundry.org Moderator Brian Wallace

  12. Facebook [Social Ads]: Sunshine Laundries Campaigns: 14 Campaigns Began: Examples Shown: 3 Impressions: 2,249,611 Clicks: 422 Click Through Rate (CTR): .019% Cost Per Click (CPC): $0.80 Lifetime Spent: $338.81 Ask Questions Live!Text: (315) 333-2252 • Email: marketing@coinlaundry.org Moderator Brian Wallace

  13. Twitter: Wash Day laundry Tweeting Follow others Share quality content Talk with your followers Ask Questions Live!Text: (315) 333-2252 • Email: marketing@coinlaundry.org Moderator Brian Wallace

  14. Contests Wash Day Laundry Sunshine Laundries • PurposeCapture email addresses for email marketing • FrequencyOngoing • PrizeCoupon for $9.99 comforter wash • PurposeCapture email addresses for email marketing • FrequencyMonthly • Prizes1) $50 free wash2) $50 gas card The Laundry Doctor is busy entering the above contests.

  15. Email Newsletters Wash Day Laundry Sunshine Laundries The Laundry Doctor Content TypeStore updates and coupons FrequencyEvery other month Target AudienceBy seasonal needs Redemptions/month30-50 Subscribers: 800 • Content TypeStore updates and coupons • FrequencyEvery other month • Target AudienceSelf-service and full-service customers • Redemptions/monthN/A • Subscribers: 1,500 • Content TypeCoupons • FrequencyMonthly • Target AudienceSelf-service customers • Redemptions/month“a handful” • Subscribers: 300

  16. Email NewsletterWash Day Laundry Ask Questions Live!Text: (315) 333-2252 • Email: marketing@coinlaundry.org Ask Questions Live!Text: (315) 333-2252 • Email: marketing@coinlaundry.org Moderator Brian Wallace Moderator Brian Wallace

  17. Email NewsletterSunshine Laundries Ask Questions Live!Text: (315) 333-2252 • Email: marketing@coinlaundry.org Ask Questions Live!Text: (315) 333-2252 • Email: marketing@coinlaundry.org Moderator Brian Wallace Moderator Brian Wallace

  18. Email NewsletterThe Laundry Doctor Ask Questions Live!Text: (315) 333-2252 • Email: marketing@coinlaundry.org Ask Questions Live!Text: (315) 333-2252 • Email: marketing@coinlaundry.org Moderator Brian Wallace Moderator Brian Wallace

  19. Other E-Marketing Yelp Foursquare Others Wash Day Laundry runs a Foursquare special to encourage check-ins and increase business Opening yourself up to feedback: positives and negatives 1) Wash Day Laundry has 14 reviews All organic and through website badge 2) The Laundry Doctor has 4 reviews Ask Questions Live!Text: (315) 333-2252 • Email: marketing@coinlaundry.org Ask Questions Live!Text: (315) 333-2252 • Email: marketing@coinlaundry.org Moderator Brian Wallace Moderator Brian Wallace

  20. Download This Presentation in the Handbook How to Get the Handbook Scan the code with a free QR code scanner on your mobile device: http://get.beetagg.com Download it in your browser http://qrs.ly/8hpmks or through the Clean section on our website www.coinlaundry.org.

  21. Evaluation How Did We Do? Louise Messano | Tom Rhodes | Jeff Gardner Please let us know how we did by filling out our evaluation form. It’ll only take a moment! Scan this QR code with your mobile device or go straight to the form in your browser: http://qrs.ly/rpr3x7

  22. Thank you for Attending Many thanks to our sponsorsfor making this all possible. Platinum Sponsor : Eastern Funding, LLC

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