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Advocacy in the Digital Age

Using digital tools to strengthen and engage your audience and expand your network. Presented by Ali Mangkang, Atlanta Bicycle Coalition. Advocacy in the Digital Age.

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Advocacy in the Digital Age

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  1. Using digital tools to strengthen and engage your audience and expand your network. Presented by Ali Mangkang, Atlanta Bicycle Coalition Advocacy in the Digital Age

  2. Statistics - People on Facebook* More than 500 million active users* 50% of our active users log on to Facebook in any given day* Average user has 130 friends* People spend over 700 billion minutes per month on Facebook • Activity on Facebook* There are over 900 million objects that people interact with (pages, groups, events and community pages)* Average user is connected to 80 community pages, groups and events* Average user creates 90 pieces of content each month* More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. • Source: http://www.facebook.com/press/info.php?statistics

  3. Direct Vs. Digital Efforts A computer doesn't replace a handshake – it just strengthens the grip.

  4. Websites - ExamplePros: Controlled content, focused information // Cons: Limited to people who “know” about your siteSocial media sites – Facebook, TwitterPros: Large network, interactive // Cons: Can't control all content, information is being updated constantlyBlogs - ExamplePros: Easier and quicker to develop & maintain than a full website // Cons: Limited mainly to stories and links, can't really have enhanced content.Third Party Email Providers – Constant ContactPros: design and send “bulk” digital communications Cons: Relies on people opening your emailMedia sharing sites – YouTube, FlickrPros: Allows interactive element and promotion //Cons:minimal, have to upload files, formatAggregators – Digg, Reddit, Drudge ReportPros: Top stories, biggest news, many views//Cons: Not a strong local or regional focus, sensation tops substance, user defined.Seed money/donation sites - Chase, Pepsi Refresh, KickstarterPros: Access to project funding // Cons: based on project popularity, not necessarily its merits.Petition sites – The Petition SitePros: Build widespread support, gain signatures easily // Cons: integrity of data, legitimacy “slacktivism”Groups/ListServs – Yahoo or Google GroupsPros: smaller, more connected, sharply focused Cons: smaller, less inclusive, sharply focusedCollaborative tools to make connecting easier - Doodle, Google Docs Crash Course

  5. Pedestrian and Bicycle Information Center - www.bicyclinginfo.org League of American Bicyclists - www.bikeleague.org I Love Mountains - www.ilovemountains.org Open Congress- www.opencongress.org Good Examples

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