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Sales and Service. Chapter #6. Steps in presenting products and services to a prospective customer. 1) Capture the customers attention 2) Create interest in the product 3) Activate desire for the product 4) Encourage action. What are the steps in giving a sales presentation?. 1) Approach
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Sales and Service Chapter #6
Steps in presenting products and services to a prospective customer 1) Capture the customers attention 2) Create interest in the product 3) Activate desire for the product 4) Encourage action
What are the steps in giving a sales presentation? 1) Approach 2) Demonstration 3) Customer Objections 4) Close
How do we make a good sales presentation? • The presenter needs to be well prepared. Gather all necessary information and plan the demonstration. Practice the demonstration before dealing with the customer. • Match the benefits of the product or service to the customers needs. Point out the obvious benefits first.
How do we make a good sales presentation? • Get the customer involved. Appeal to the customers five senses. • Keep communications positive and do not argue • Keep the customer motivated. • Close the sale when the customer is ready.