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Apple’s ipad Flawed Debut, but Apple's IPad Is the Future of Computing Duane Austin sam Nichelini Chris Browning. What is the iPad ?. 3G Device offered on At&t’s network Features Internet, iBooks , Maps, Games, App Store, iTunes, Video, You Tube, Calendar, Photos, Touch Screen.
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Apple’s ipadFlawed Debut, but Apple's IPad Is the Future of ComputingDuane AustinsamNicheliniChris Browning
What is the iPad? • 3G Device offered on At&t’s network • Features • Internet, iBooks, Maps, Games, App Store, iTunes, Video, You Tube, Calendar, Photos, Touch Screen
Specifications • Height 9.56” • Width 7.47” • Depth 0.5” • Weight 1.5 lbs • Speakers • Touch Screen • 10 hour battery life while using web video etc.
SWOT • Strengths • Apple’s brand loyalty • Low competitive rivalry • Compatibility with other USB & Apple devices • Weaknesses • Price - $499 (not including network contract fees) • At&t coverage ($30/month) • Same features but less practicality than iPhone
SWOT cont. • Opportunities • Diversification • Ties Apple in with other media providers • Podcasts • Home version of iPhone • Threats • Kindle (Amazon) • Cannibalizes sales from other Apple devices
Questions? • http://adage.com/digital/article?article_id=141820 • http://www.apple.com/ipad/specs/