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Anheuser-Busch InBev N.V. (Dutch pronunciation: , abbreviated as AB InBev) is a Belgian-Brazilian publicly-traded company, based in Leuven, Belgium. It is the largest global brewer with nearly 25% global market share and one of the world's top five consumer products companies by EBITA. Anheuser-Busch InBev has 14 brands that generate over 1 billion USD per year in revenue out of a portfolio of more than 200 brands (2010). This portfolio includes global brands Beck's, Budweiser, Stella Artois, and Brahma, smaller multi-country brands like Staropramen, Alexander Keith's, Leffe and Hoegaarden, and regional brands such as Bud Light, Skol, Quilmes, Labatt Blue, Michelob, Harbin, Sedrin, Cass, Klinskoye, Sibirskaya Korona, Chernigivske and Jupiler. From Wikipedia, the free encyclopedia
Source: Bloomberg Global Poll Selzer & Company Study 1,408 Bloomberg customers September 16-17, 2010
ECONOMY: Cycles 1. Timber (Pau Brasil) in the first years of colonization 2. Sugarcane in the sixteenth and seventeenth centuries 3. Precious metals (gold) and gems (diamonds) in the eighteenth century; 4. Coffee and cattle in the nineteenth and early twentieth centuries. 5. Soya? Land rich in natural resources iron ore, bauxite, manganese, nickel, uranium, gold, gemstones, oil, and timber
http://www.worldbusinessculture.com/Brazilian-Business-Style.htmlhttp://www.worldbusinessculture.com/Brazilian-Business-Style.html
It is important to work closely with local lawyers and accountants. Many people have found the services of local middlemen (despachante) extremely useful.
POSITIONING STRATEGIES • A MIXTURE OF LOW COST AND DIFFERENTIATION • QUALITY OBSERVED • FIRMS PREFER SALES TO CHANNELS & INTERMEDIATES • CONSUMER PRODUCTS ARE TARGETED TO ALL ETHNICS GROUPS
Working and Business Hours • Breakfast, Lunch, Dinner • Use of Phone, Fax & Email • Authority, Status and Decision Makers • Time and Punctuality • Language • Dress Code • Greeting Protocols • Women in Business • Meeting Formats • Negotiating in Brazil • Talking Business
NEGOTIATIONS & MANAGEMENT • Respect and courtesy • Tolerance • Identify problems • Cultural taboos • Know the Law • Simplify language • Be flexible