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Empowering tomorrows consumers How next generation marketing can activate the next era of human enlightenment…. NIALL DUNNE. CONSUMERS INTERNATIONAL GLOBAL CONGRESS WANCHAI HONGKONG 4thMay 2011. CREATIVITY &CHANGE. Almost always, the creative dedicated minority has made the world better.’
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Empowering tomorrows consumersHow next generation marketing can activate the next era of human enlightenment… NIALLDUNNE CONSUMERSINTERNATIONAL GLOBALCONGRESS WANCHAIHONGKONG 4thMay2011
CREATIVITY&CHANGE • Almost always, the creative dedicated minority has made the world better.’ • ~Martin Luther King
I = P x A T EHRLICHEQUATION I = P x A x T
MOVEMENTMATRIX Active Niche Mass Passive
MEGATRENDS • Megatrends are large overarching directions that shape our lives for a decade or more.’ • ~John Naisbitt
MEGATRENDS RENAISSANCE ENLIGHTENMENT INUSTRIAL REV. SPACE RACE INFORMATION
Network are systems of weak ties….hierarchies are systems of strong ones.’ • ~Malcolm Gladwell NETWORKS ecosystems
EVOLVINGTECHOLOGY SEARCH, SHARE & ACTIVATE SEARCH & SHARE SEARCH 1998 2008 2018
ACTIVATINGCOMMUNICATION • We choose to go to the moon…..not because it is easy but because it is hard. • ~John Fitzgerald Kennedy
MOVEMENTMATRIX Active Niche Mass Passive
ACTIVATINGCOMMUNICATION • You must become the change you want to see in the world. • ~Mahatma Gandhi
MOVEMENTMATRIX Active Niche Mass Passive
BRANDEVOLUTION TRADE MARKS BRANDS LOVEMARKS MOVEMENTS
BRANDS&MOVEMENTS T. E. N.
MOVEMENTMARKETING Active Niche Mass Passive
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