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The Future of Education

The Future of Education. Chris Hoehn-Saric CEO Educate, Inc. Brand Awareness. 2003. 1999. 1979. 1991. 1993. 1994. 1995. 2004 est. The Education Industry. $900B – 2 nd Largest Segment of US Economy Growing at 2x rate of inflation High Degree of Consumer dissatisfaction

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The Future of Education

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  1. The Future of Education Chris Hoehn-Saric CEO Educate, Inc

  2. Brand Awareness 2003 1999 1979 1991 1993 1994 1995 2004 est

  3. The Education Industry • $900B – 2nd Largest Segment of US Economy • Growing at 2x rate of inflation • High Degree of Consumer dissatisfaction • Resulting in …

  4. Education – Paradigm Shift – 1980From Castor Oil to Monolithic, Institutionally Controlled, state provided, “free” education Apartheid Education – Geographically defined education based on a citizen’s ability to pay for housing Consumers exclusively relied on schools

  5. Education – Paradigm Shift – 2004Cherry Chewable Cough Drops Educational consumerism & deregulation are driving reform and opportunity Schools, Non-profits and Businesses must change how, when and where they deliver education

  6. Three Forces Driving Change

  7. High School Diploma 103% of Avg Salary Manufacturing 73% of Avg Salary Knowledge Based Economics 1970 Today

  8. Government Policy • No Child Left Behind – Standards based education • 1980’s Medicare drove deregulation and reform - 11.5% of total healthcare spending • The “Special Edification” of classroom instruction

  9. The New Consumer • Consumers Demand a voice in schools and education $12B is spent on supplemental education products and services 1 out 6 children has left the traditional public schools - Charters, Private, Virtual Charter, Home Schooling

  10. The New Consumer – Kids are now decision makers Parents no longer tell kids what they are having for dinner ... They ask what their kids would like. Kids 7 to 12 spend $8.9B/ year on products Brands Matter

  11. “I want it all! Tailor it to my kids’ needs! Deliver it online! ”

  12. “I want it all! Tailor it to my kids’ needs! Deliver it online! ” • How many moms under 40 have tattoos? • What does POS mean to your 12 year old? • What form of online music sold more songs than the Apple IPOD last year? Teens now split their time 60% - TV 40% Internet

  13. LeapFrogToys and Education

  14. In the past 60 days, what has become the #1 selling DVD/Book in Sam’s Club & Costco?

  15. In the past 60 days, what has become the #1 selling DVD/Book in Sam’s Club & Costco?

  16. Conclusions • Education will follow the rest of the economy • We must respond with programming, services, and products delivered in modalities that resonate with Consumers • Brand, Marketing, Advertising, Technology, & Packaging will differentiate effective education from “castor oil” education

  17. Conclusions • Education will follow the rest of the economy • We must respond with programming, services, and products delivered in modalities that resonate with Consumers • Brand, Marketing, Advertising, Technology, & Packaging will differentiate effective education from “castor oil” education

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