1 / 7

Digital Marketing

Digital Marketing. database. Amazon – database marketing. Adobe Digital Marketing. Assume you start with $5 and are looking for some music downloads. Pick a song that interests you in box 1

melvin-navarro
Download Presentation

Digital Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital Marketing

  2. database Amazon – database marketing Adobe Digital Marketing

  3. Assume you start with $5 and are looking for some music downloads. • Pick a song that interests you in box 1 • Exchange with a partner in a different color group. Based on your first pick, partner enters three recommendations in box 2. • At end of round 1 – exchange with your partner. Circle any songs you’ve decided to buy. • Repeat cycle for rounds 2 and maybe 3. Music download exercise

  4. Consumer Generated Marketing Sibling Rivalry Budget Cuts Hot Dog Monster

  5. Write an endorsement of a product. Post it on Facebook or email to friends. • Collect responses for class tomorrow. Your Assignment

  6. Why is Digital Marketing Different?

  7. Personalized. • Data driven. • Consumer generated. Ultimate word of mouth advertising. Digital Marketing Differences

More Related