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How to Use Social Media for Business

How to Use Social Media for Business Part Two: Keys to Success and How to Integrate into your Business. What is Social Media?. “Social media is people having conversations online.”. Reasons Why You Need to Use Social Media. The shear volume of users that are online Forming Relationships

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How to Use Social Media for Business

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  1. How to Use Social Media for Business Part Two: Keys to Success and How to Integrate into your Business

  2. What is Social Media? “Social media is people having conversations online.”

  3. Reasons Why You Need to Use Social Media • The shear volume of users that are online • Forming Relationships • Speeds up Networking • Generates Business • LoopNet has Already Bought In • Use it for Recruiting • Home of your Future Clients

  4. Keys to Social Media success

  5. Keys to Success: Getting Started Experiment Personally before Professionally What Sites are your Clients on? Listen First Decide your Objectives Before you Start

  6. Keys to Success: Getting Started Choose your Public Account Name Wisely Redheaded realtor Use your Professional Email redheadedrealtor@hotmail.com Use a “Professional Looking” Photo Utilize Profile Pages Find People Easier

  7. Keys to Success: Identity Keep your Business & Personal Accounts Separate Sound like someone who is part of the Coldwell Banker Commercial Brand Use your Company Name COMPANY NAME

  8. Keys to Success: Content Share the Wealth Have some Originality Speak in a Open-Ended Manner Don't make me Think

  9. Keys to Success: Business Postings Respect the Spirit of the ‘Net Add Value Don’t Spam Share Market Information

  10. Keys to Success: Etiquette Act Like a Person Respond Comment / Two-Way Communication Be Social You can’t Fake it

  11. Keys to Success: Tracking & Finding Track Where People Are Continue to Monitor Ask Invite Follow Friends of Friends

  12. Keys to Success: General Rules Give Kudos We're not your Mama Be prepared to Learn from Criticism Shift your Print Marketing Time Your Updates

  13. Keys to Success: Time & Effort Schedule Time for Updates Don’t be a Costanza Put Marketing Effort Into it Don’t Give Up

  14. AND FINALLY, A WORD OF WARNING: DON’T MESS AROUND IN SOCIAL MEDIA

  15. Mistakes to Avoid inSocial Media

  16. Social Media Mistakes to Avoid Social Media is not the Business Savior Creating Profiles Everywhere Fake Friending Giving away Insider Information Posting False Information Not Measuring it Get Caught in the Social Media Vortex

  17. Integrate into my BusinessSocial Media

  18. Don’t Just Jump Right In

  19. You Have to Be a Great Agent First

  20. Company or Individual Page Individual page company page

  21. Integrate Social Media into your Business • Networking • Build your cross-selling platform • Market properties to an expanded audience • Build credibility • Expansion of your website • Become known as a subject expert • Access to more than just local clients • Use it to gain industry knowledge • Generate instant feedback about topics • Join relevant industry groups • Follow competitors • Receive answers to questions • Recruiting • Free PR

  22. #1 - Networking on Social Media Sites

  23. #2- Market You, your Company or Properties About You or Your Company (30%) Not About You or Your Company (70%)

  24. Posting Tips Be Specific Instead of: New Office Listing http://www.cbcworldwide.com/cbclistings/4610595.html Try: Seeking tenants for Class A Office space, prime downtown location, walk to mall and public transportation. Rent is $22/PSF, 10,000 SF Avail http://bit.ly/GpkLh Instead of: New Listing http://www.cbcworldwide.com/cbclistings/4610595.html Try: Class A Office space, great location & views. Walk to 5 restaurants. Bring tenant & mention this, get $25 giftcard. http://bit.ly/GpkLh Instead of: New construction on corner of Main & 2nd St. View article Try: New bldg being built on Main & 2nd St. This will move vacancy rates up to 8% unless tenants are found. Highest it’s been in 4 years. View article Offer a gift Create value Always ask, “What is the value to the reader?” before you post

  25. Posting Tips Give props Instead of: We recently sold 10,000 SF building in Parsippany, NJ Try: We represented Alter Group in buying a 10,000 SF bldg in Parsippany, NJ. They excel in ensuring tenants are pleased with their space. Instead of:New office space for lease, 3,500-8,000 SF avail, Burgan Co. email jboyer@cbcworldwide.com Try:We have new office space avail on Main St, St Louis. Anyone know where the best food is near there? Instead of:New NREI report: Weak Jobs Report Is Unwelcome News for Leasing Markets Try: New NREI report: Weak Jobs Report Is Unwelcome News for Leasing Markets. However, I don’t think this is going to affect the Atlanta market. Pose questions Originality (add a comment to a link)

  26. Download: How to Use Social Media for Business Blueprint Library: Keyword: “Social”

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