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Social Media Marketing Susan Hallam Susan@hallam.biz www.hallam.biz

Social Media Marketing Susan Hallam Susan@hallam.biz www.hallam.biz. Social Media Marketing. Managing your Online Reputation Creating a Business social media presence Social Media Framework. It was lovely to meet you today. Google Knows About Your Company.

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Social Media Marketing Susan Hallam Susan@hallam.biz www.hallam.biz

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  1. Social Media Marketing Susan Hallam Susan@hallam.biz www.hallam.biz

  2. Social Media Marketing • Managing your Online Reputation • Creating a Business social media presence • Social Media Framework

  3. It was lovely to meet you today...

  4. Google Knows About Your Company

  5. And Google likes to see your reputation

  6. A Flock... A Pack... A Herd.... A Murder...Review Sites

  7. Monitoring Your Digital Footprint

  8. Monitoring TwitterSearch

  9. Monitoring: Google Alerts

  10. Monitoring: Social Mention

  11. Monitoring: Social Mention

  12. Claim Your Identity

  13. Create a Complete Online Identity

  14. LinkedIn: Get Recommendations

  15. LinkedIn: Share Your Knowledge

  16. Facebook for Your Business

  17. Be Careful What You Say "Does anyone know where I can find a very discrete hitman? Yes, it's been that kind of day..." Professor Gloria Gadsden University of Stroudsburg, Pennsylvania "had a good day today, DIDN'T want to kill even one student :-). Now Friday was a different story."

  18. Security Issues

  19. Your Next Steps? • Google yourself! • Monitor your digital footprint • Create online identities (LinkedIn, Facebook) • Generate positive content

  20. It was lovely to meet you today...

  21. The Obligatory Graph

  22. Business Social Media Profile • Website • Blog • Online PR • LinkedIn • Twitter

  23. Reviews • Trust • Keep an eye out! • Right of reply

  24. Facebook • Profiles • Groups • Pages

  25. YouTube Overview • YouTube Account: Consistency of your brand name • YouTube Channel • Google Universal Search • Embedded Video • Optimising your video for search • Title • Description • URL

  26. RSS – Really Simple Syndication

  27. Framework Step 1: Planning

  28. Framework Step 2: Listening • What words (terms) help you to identify relevant conversations? • Who are your opinion leaders? • Where are the “touch points”? • How will you monitor conversations?

  29. Framework Step 3: Conversing • Who are you speaking to? Journalists? Patrons? Artists? • Which social media platforms do they use? • Who is the “real” person who will be the voice of your SM? • Create a content / editorial schedule • What good stuff (“link bait”) will you have your site?

  30. Framework Step 4: Responding • How will you handle responding? • Public vs private responding • Do you have a Social Media policy?

  31. Framework Step 5: Measuring • Money is not a dirty word: Sales • Reverb: Fans, Followers, Friends • Engagement: Videos viewed, programmes downloaded • Quality vs Quantity • Return on Investment

  32. Google Analytics

  33. Social Media Filter

  34. Goals and their Sources

  35. Framework Step 1: Planning • Who will be responsible? • Who needs to be kept informed? • How is social media being used in your sector? • What are you competitors doing with SMM? • What are your SMART objectives? • How will you report against these objectives?

  36. Today’s Agenda • Social Media Overview • Examples of the Tools • Planning for Success

  37. LawNet Members Discount

  38. Social Media Marketing Susan Hallam Susan@hallam.biz www.hallam.biz

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