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Communications for Ebola Response in Sierra Leone. WHY invest in communications in the midst of the ebola outbreak?. EVERY SINGLE (public health) intervention during a public health emergency will SUCCEED OR FAIL based on the way we COMMUNICATE.
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WHY invest in communications in the midst of the ebola outbreak? EVERY SINGLE (public health) intervention during a public health emergency will SUCCEED OR FAIL based on the way we COMMUNICATE.
Prepare information and obtain approvals Organize assignments Conduct risk assessment (activate health emergency plan) 5 4 Release information to media, public, partners 3 Conduct notification 2 6 Verify event Obtain feedback and conduct evaluation 1 7 8 Conduct public education 9 Monitor events and modify as needed Interplay of Communications Components in a Public Health Emergency HEALTH EMERGENCY COMMUNICATIONS (media releases, social media, press conferences) OPERATIONAL COMMUNICATIONS (sitreps, briefing notes) BEHAVIOUR CHANGE COMMUNICATIONS (social mobilization) Public Health Event (official source, news, rumours)
Our work in communications on EBOLA 1) Information Management
Our work in communications on EBOLA 2) Media and Public Relations
Our work in communications on EBOLA 3) Social Mobilization