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National Diabetes Education Program (NDEP)

National Diabetes Education Program (NDEP). Updated NDEP Control Campaign. What is the message? Managing Diabetes. It’s not easy, but it’s worth it. Call to action/self-efficacy message: I made a plan. It wasn’t easy, but I did it. So can you. What is the new campaign?.

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National Diabetes Education Program (NDEP)

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  1. National Diabetes Education Program (NDEP)

  2. Updated NDEP Control Campaign What is the message? Managing Diabetes. It’s not easy, but it’s worth it. Call to action/self-efficacy message: I made a plan. It wasn’t easy, but I did it. So can you.

  3. What is the new campaign? • Based on UKPDS Follow-Up Study: early and tight control can prevent complications later • Encourages patients to make a plan to manage their diabetes • Targeted messages for various high-risk audiences • Real people with diabetes shown with a family member (family support is important)

  4. People Managing Their Diabetes

  5. How is NDEP promoting thecampaign messages? • NDEP created and distributed toolkits for partners to promote the campaign • Six posters (one in Spanish) • Press release you can customize to use locally • Live-read radio PSA • Fact Sheet • Feature Article • E-newsletter Blurb • Tips and Talking Points for the Media • National media outreach including print, broadcast, and radio • Online: www.YourDiabetesInfo.org

  6. How can you help? • Work with patients to get good control right from the start! • Encourage patients to make a plan • Let patients know that having diabetes is not easy, but managing it well (especially early after diagnosis) is worth it

  7. How can you help? (cont.) • Visit www.YourDiabetesInfo.org • Order/download free patient brochures including 4 Steps to Control Your Diabetes. For Life. and Know Your Blood Sugar Numbers. • Download campaign promotional tools

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