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Optimizing Your Search Engine Marketing through HBX Web Analytics & Micro-Conversions

Optimizing Your Search Engine Marketing through HBX Web Analytics & Micro-Conversions. Warren Raisch SVP, Professional Services WebSideStory Inc. Pioneering Market Leader In Digital Marketing & Customer Analytics Solutions. 1,300+ Enterprise Customers Headquartered in San Diego, CA

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Optimizing Your Search Engine Marketing through HBX Web Analytics & Micro-Conversions

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  1. Optimizing Your Search Engine Marketing through HBX Web Analytics & Micro-Conversions Warren Raisch SVP, Professional Services WebSideStory Inc.

  2. Pioneering Market Leader In Digital Marketing & Customer Analytics Solutions • 1,300+ Enterprise Customers • Headquartered in San Diego, CA • The Only Public & Profitable Web Analytics firm • Two issued patents and more pending • 300+ Employees • Recently Acquired Visual Science • Active Marketing Suite - solutions with powerful ROI WebSideStory Inc.

  3. Measuring Success & Failure Through a series of “Micro Conversions” Where are you losing your Customers?

  4. Desktop ActiveReports /ActiveAlerts Turning Insights into Immediate Actions • Live on Desktop (hundreds of reports) • Generates eMails and/or Text Messages • Customized to every users KPI’s

  5. Retail Keyword Campaign Tracking Example Navigation not aligned with fabric

  6. WebSideStory Summary • Identify specifically what success is for your company • Set your Benchmarks on current performance • Communication is critical- Put your insights into a form that will • empower your company to take action. • Measure Your Success & Failures through a series of • Micro-Conversions that are identifiable and actionable

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