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Discover how to reach target groups with visual impairment, blindness, dyslexia, mobile impairment, aphasia, and other language impairments. Explore the use of technology for reading and learn about our digital services, including the TPB catalogue, library kiosk for talking books, and streaming options. This is a comprehensive guide to marketing library services to persons with reading and writing disabilities.
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Do we reach our target groups? bitte kronkvist@tpb.se www.tpb.se Mechelen 2009-08-19 bitte.kronkvist@tpb.se
Target groups i Sweden Visual impairment, blindness Dyslexia/Reading and writing disability Mobile impairment Aphasia or other language impairment Convalescents in hospitals etc bitte.kronkvist@tpb.se
Talking Books 2008 Målgruppen Enkätsvar 15% 22% x 20% 65% 78% Targetgroup Target group Users Reading and writing disability/dyslexia Others Visual impairment bitte.kronkvist@tpb.se
Facts • Loaners talking books • Subscribers talking newspapers • Students(university and college level) • average age 69 years • 67 % female och 33 % male • 68 % old-age pensioner • 61 % cohabiting • average age 77 years • 65 % female and 35 % male • 88 % old-age pensioner • 57 % cohabiting • average age 31 years • 53 % female and 47 % male • 40 % employed • 57 % cohabiting bitte.kronkvist@tpb.se
Disablities bitte.kronkvist@tpb.se
Technology at home bitte.kronkvist@tpb.se
Technology for reading bitte.kronkvist@tpb.se
Requests bitte.kronkvist@tpb.se
What do we do now? Keep on developing! Digital services using TPB-cataloguekatalog.tpb.se searching for books book reviews downloading 600 libraries kiosk for talking books 3 000 students (university and college level) streaming listen to samples Marketing library services to persons with reading and writing disabilities bitte.kronkvist@tpb.se