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Investors, hello & welcome!. Jump On Board. The Orange Peel. OUR VISION. The Orange Peel will become the first drive thru establishment in the Metro West area to offer organic coffee, espresso drinks, and smoothies Smoothies are made from the highest quality fruits and vegetables
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Jump On Board The Orange Peel
OUR VISION • The Orange Peel will become the first drive thru establishment in the Metro West area to offer organic coffee, espresso drinks, and smoothies • Smoothies are made from the highest quality fruits and vegetables • Our healthful products will set us apart from our drive thru competitors
Our Mission • To deliver wholesome, high-quality products to customers and to prove that Beverages can be fast, nutritious and delicious
Voted BEST in Metro-West! The Orange Peel Our business provides: Convenient way to rev up your morning with fruits and veggies Easy on-the-go juices and smoothies that are healthier options than other drive-thru establishment Education materials to the community on the nutritional benefits of living a healthy lifestyle
The Product The Orange Peel will have: • Organic products • Fresh fruit • Fresh Veggies • Refreshing Beverages Coffee and espresso drinks will make for a nutritious and delicious alternative to Dunkin Donuts or McDonald’s products
Smoothie Options • Electric Lemonade • Mango Madness • Blueberry Bieber • Pomegranate Punch • Passion Punch • Orange and Carrot Craze • Banana Blast • Outrageous Orange • Wild N’ Crazy Watermelon
Prices • 12 oz. smoothie - $4.50 • 20 oz.smoothie- $5.50 • Iced/hot, decaf/reg • 12 oz- $2.50 • 16 oz- $3.00 • 20 oz- $3.50
Goals Long term: Short term: Make a profit within a year Gain a loyal customer base • Open several other franchises along the East Coast • Become the premiere smoothie establishment on the East Coast Objectives: • Serve 100+ customers daily within 6 months of grand opening • Maintain customer satisfaction
Target Market The Orange Peel will have a large target market of any and all persons seeking fast, and healthy drink options Target Audience: • college students • business professionals • Individuals with fast-paced, crunched-for-time lifestyles
The Customer What if fast food didn’t equate to junk food? A drive-thru/walk-in healthy drink shop is a much-needed establishment for the greater Framingham area More often than not people sacrifice their health in the name of convenience
The Location 508-655-1573 1362 Worcester St Framingham 01701 TheOrangePeel.com
Nearby Locations Tennessee's Real BBQ-Real Fast 508-626-7140 341 Cochituate Rd Framingham, MA 01701 Burger King 508-875-9832 259 Cochituate Rd Framingham, MA 01701 Fresh City 508-875-5750 1400 Worcester St Natick, MA 01760 Mc Donald's 508-651-1006 1245 Worcester St Natick, MA 01760
Advertising • Advertising is Key • Brochures • Signs • On-line social networking • Facebook • Twitter • Billboard along Rt. 9 • Online Webpage • Word-of-Mouth
Market Demand There is a great demand for: • Early-morning • Fast service that provides nutritious foods Our competitors, fast food drive-thru and restaurants lack nutritious options Famous smoothie chains like Jamba Juice do not have locations in the Metro west area at this time Fresh Cityoffers: Smoothies- No drive-thru McDonald’s offers: Fruit smoothies- They are not made with fresh fruit Commuters have the benefit of a fast an easy drive-thru with convenient service
Situational Analysis Sol Bean Café Juice Bar ~ Coffee Shop ~ Healthy Eatery Est. May 2006119 S. Main St. Middleton, MA 01949
Survey Conducted Sample Survey 1. Do you make any food/beverage stops on your commute? If so where do you stop and what do you order? 2. Would you stop to purchase only a beverage? 3. Do you value low prices over quality when it relates to nutrition? 4. Is finding healthy and fast nutrition options a concern to you? 5. Do you prefer drive thru or walk in service?
Start Up Costs • How did we estimate start-up costs? • Our extensive research of the market and similar businesses have given us an accurate idea of what it will cost to get The Orange Peel up and running
Quality Management Program The Orange Peel plans to have a Quality Improvement Program For quality improvement a suggestion box will be located for easy access for customers to make anonymous suggestions for improvement We are confident that our quality control program will be effective, but understand it will also need to be evolving with the needs of our company and will be re reviewed at least every two years
Employee Success Program Steps: • 1. Orientation • 2. Training • 3. 2-Month trial • 4. Employee Evaluations • 5. Third party Employee surveys
Reasons why you should invest: 1. We present a strong total picture 2. Sustainability is foreseeable 3. We are willing to share control 4. Start-Up costs are not underestimated 5. Revenue projections are accurate 6. Substantial amount of know-how in the business 7. We present no fluff, and lots of substance 8. Great communication skills 9. Great ability to take criticism 10. And finally we are trustworthy
Now Let Us Address Your Questions, Comments, or Concerns! We encourage your critisism and are open to any improvement ideas you may have before or after you have committed to investing with us.
