Lawrence Smith-Higgins

1. WIPO SME Forum on Intellectual Property 11th September 2008 IP AwarenessProgrammes and Education Lawrence Smith-Higgins Business Outreach & Education

2. Young Innovators DTI Innovation Report - Dec 2003 Gowers Review - Dec 2006 Creative Industries Strategy- Feb 2008 Innovation Nation – March 2008

3. Secondary Schools Awareness Project Secondary School Resource for Keystage 4 (14-16 year olds) 82% of Secondary Schools requested the pack in 06/7

4. Young Enterprise Company Programme 3,365 schools and colleges 40,754 students 11 out of the 12 Young Enterprise Regions 1,500 Students

5. Primary Schools Awareness Project

6. Encouraging innovation in children To encourage creativity and to teach children that: They can all innovate They all own their ideas Innovation can be linked to financial reward They can exploit their ideas if they are protected by intellectual property rights

7. Encouraging innovation in children Key stage two students, years five & six (9 -11 year olds) Three work schemes and lesson plans Dedicated websitewww.crackingideas.com Nationwide competition

11. Crackingideas.com 1 June 07-19 Feb 08 31,544 visits 2,000 educators downloaded lesson plans 60,000 + potential students reached 1,000 children entered the competition Lesson Plans Downloaded: 2,730

12. Media Launch May - June ‘07 Coverage in: Teachers Magazine, Junior Education, Primary Choice & Daily Mail Education Page BBC News 24, BBC1 News, BBC Radio 4 and 5Live, Regional TV and Radio coverage, Total Value of press coverage: £1 million

13. 7 million viewers The Rt. Hon. Ann Widdecombe MP Maidstone and the Weald The Waker Upper 3000 from East Allington Primary School

16. Questions ? Thank you

17. Presentation of CERT-TTT-MWIPO Annual Forum 2008– CardiffAntoine DINTRICH- IEEPI

18. The “European Institute for Enterprise and Intellectual Property” • Created in 2004 by the French Ministry of Industry and INPI (French NPO) in order to provide training sessions on the economic and strategic issues of intellectual property (IP). • Promote "intellectual property awareness" within companies, focusing on SME / SMI. • Develops and organizes training sessions on the offensive aspects of IP • Is implicated in different European projects aiming at the development of IP awareness toward SMEs.

19. CERT-TTT-M… • means Certified Transnational Technology Transfer Manager • project within the FP6 programme of the EU • Based on key assumptions of European IPR experts : • Lack of TT skilled people • No registered TT profession • No TT education / training programme recognised all over Europe

20. CERT-TTM… To build up a blue-print education programme that possibly : • Professionalizes TT on a trans-national level • Covers all phases of the TT process • Meets the need for an official recognized course • Supports MS policy-makers • Standardizes the skill-set of TT profession in Europe • Is based on surveys on demand and supply

21. CERT-TTT-M at a glance • 11 partners of 7 Member States, 5 PROs, 7 policy makers (also CREST participants) • Advisory Panel: IPR/TT relevant organisations • Budget: € 1,3 Mio. • 6 workpackages • Duration: 24 months (2007-2008)

22. CERT-TTT-M Partner 11 Participants from 7 Countries Austria: AWS – MCI Belgium / Flanders: IWT France: IEEPI – MESR Italy: ASTER – ERPDA Latvia: LIDA Netherlands: EZ – RSM Sweden: VINNOVA

23. Advisory panel 7 Members • European Patent Academy • LES France • LESI • ProTon Europe • Societas Rudolphina • The Institute of Knowledge Transfer • ASTP & PRAXIS 7

24. Inventarisa-tion of Requirements Survey of existing programmes WP2 Building upeducational & organisational frame WP3 Providing for Mutual Recognition WP4 Dissemination & Transfer Training Award WP5 Project Co-ordinationFinancial Management WP1 WP6 CERT-TTT-M: Big Picture Advisory Panel(European Patent Academy, LES, ProTon, Societas Rudolphina, ASTP …) Steering Commitee The Policy Makers

25. 1) Online Survey (1) • Sample: • 561 European technology transfer professionals • Key skills ranked: • Communication • Commercial Awareness (negotiation,KL of IPR, KL of Licensing, networking) • New Business Development • Industry Specific Expertise

26. 1) Online Survey (2) • Key training‘ interests ranked: • Most Interest: • New Business Development • Knowledge on IPR & Licensing • Negotiation • Second most interest: • Commercial awareness • Communication • Networking • Least interest: • Industry specific expertise

27. 1) Online Survey (3) • Interest: • Between 37% and 52% of respondents would be interested to receive training on at least one skill • 83% indicated that their organization would be interested to receive training on at least one skill • Market Size and Fee: • 22.700 Technology Transfer Professionals in Europe • 18.880 are interested in participating in such a training • Average tuition fee: 1800 Euros • Certification: • 73% indicated that it is important to receive a European-wide recognized certification

28. 2) Study on European TT Education Programmes & Benchmarking (1) • Sample: 161 courses in 19 EU countries • Skill rating by the existing TT education programmes: • New Business Development • Commercial Awareness • Knowledge of IPR and Licensing • Networking • Industry Specific Expertise • Communication • Negotiation

29. 2) Study on European TT Education Programmes & Benchmarking (2) • Duration èVery large scope (3 days to 3 semesters) • Fee èBetween 770€ (Workshop) and 8900€ (Master executive programme) • Certification èOnly Master programme • Participant number èAverage 25 persons 13

30. 3) Building up educational and organisational framework (1) • Elaboration of the first scenarios of the training program • Identification of the different target groups the training program can to be addressed • Analyse of each possible scenario • Definition of the ultimate target group • Specification of the educational framework  As primary target group : people with working experience in or outside the field 14

31. 3) Building up educational and organisational framework (2) • Structure for the curriculum contains 3 consecutive levels: 3. Executive level  Executive Technology Transfer Professional (ETTP) Module 1 Module 2 … 2. Advanced level  Senior Technology Transfer Professional (STTP) Module 1 Module 2 …  Technology Transfer Professional (TTP) 1. Basic requirements Module 1 Module 2 … Each level will be composed of different modules and each level will be completed after having passed required exams.

32. 3) Building up educational and organisational framework (3) • The six different skills that were defined are: • Managing Communication, Information an networking • Understanding IPR & Licensing • Commercial Activities and Markets • New Business Development • Negotiating • Project management

33. 3) Building up educational and organisational framework (4) • Expected duration of the curriculum:

34. Next steps : • Identification of European training institutions interested in implementing the course (September 2008) • Commitment of at least 5 institutions in 5 different countries to implement the training course (October – December 2008) • Providing for Mutual Recognition aiming at an accreditation on a Europe-wide basis(October 2008 – January 2009)

35. Thank you for your attention… Antoine DINTRICH WWW.ieepi.org