Luminis Content Planning Workshop

1. Luminis Content Planning Workshop Mark Sonntag, Ph.D. Principal Process Consultant

2. Workshop Overview • Introduction to Luminis features • MySJU strengths and opportunities • Develop content inventory • Build content matrix • Discuss roles, processes, skills and workflows for content management • Identify critical policies & processes • Develop content action plan

3. Introductions • Name • Role at SJU • New Content for MySJU

4. Luminis Orientation

5. MySJU Challenges • Technology? • Training? • Process? • Policy?

6. Luminis Overview: Familiar • Targeted announcements • Email • Calendar • Group Tools & My Courses (with enhancements) • Tabs (but different!)

7. Luminis Overview: What’s New • Expanded Course Studio tools • Delegated permissions • News • Photos • Announcements • Filesharing

8. Luminis Overview: What’s New • Expanded Group Studio functions • Group announcements • Filesharing • Hidden groups • Admin blocked groups • Sub-groups • Configuration tools for group leaders • Membership/permissions management • Application management

9. Luminis Overview: What’s New • Luminis Data Integration • Customization & personalization via channels

10. Virtual Classroom Support 610.578.6323 Up Close: Luminis Demonstration

11. Perspectives on MySJU

12. Themes What MySJU should offer • What is it that you need to do your job (your role)? • What would you like to see as an individual? • What would be good for the institution to have? Implementing & supporting MySJU • What defines success? • How should information about the new MySJU be shared? • Training considerations

13. Managing information • Most difficult audiences for you to reach? • What other communication tools are you using? • Is MySJU a central communication tool for your office? • How do you manage internal documentation? What one change would make MySJU better? What’s the best way that SJU has used MySJU?

14. Getting information • How do you find out about activities & events at SJU? What works/doesn’t work? • In keeping up with policies, procedures, and SJU, what is working? What could work better? • Do you want more, less, different information?

15. Communication vehicles • What are the best examples of effective communications at SJU? • What communications tools aren’t working optimally? • Relationship between MySJU and www.sju.edu What one change would make MySJU better? What’s the best way that SJU has used MySJU?

16. Managing MySJU • Ensuring current, comprehensive, compelling, reliable content. • Sharing responsibilities & involvement. • Defining MySJU’s role

17. Launching the new MySJU • What defines success? • Engaging users • Training considerations

18. Content Planning

19. Overview • Develop content inventory • Build content matrix • Discuss roles, processes, skills and workflows for content management • Identify critical policies & processes • Review content action plan

20. Themes & Considerations • Target audiences • Need vs. want to see • Arrangement of content • Publishing & maintenance • Content processes, policies, standards • Content oversight

21. Luminis Content Examples

22. Content Planning Process

23. Determine who sees what, and where • Identify audiences • E.g., students, faculty, staff, alumni • Identify content items • Existing Campus Pipeline content • Additional services/information • Categorize content; choose tool • Determine default layouts • Tab(s) for all users? • Tabs for each audience items channels layouts

24. Layouts in the Luminis Platform • Tabs / Columns / Channels • Different Layouts for Different Users • Layout “fragments” for each role • Institutionally-specified level of flexibility • “Lock-down” of various tabs, channels, & columns limits user customization + = +

25. Layout Fragments All Users Specific Role Personal Composite View Layout Design in Luminis

26. Users with Multiple Roles Layout Fragments Secondary Role All Users Primary Role Personal Composite View

27. Developing a Content Matrix Specifying Channels, Content Items, Audiences, and Content Ownership

28. Content Inventory Ideas • MySJU • End user suggestions • Internal web site • Public web site • Other institutions’ web sites or portals • Broadcast e-mail (listservs?) • Non-electronic communications • Forms

29. Fleshing out the channels: Sample content items • Departmental contacts/operational hours • Events • New course offerings • Access points & instructions for online services • Surveys and polls

30. Completing the Content Matrix • Validate content owners • Identify content publishers • Identify content tool • Priority or phase • Determine layout placement & status

31. Categorizing Content

32. Luminis Content Tools • Channels • Informational • Interactive • Transactional • Integration • Dynamic • Targeted announcements (email & announcement channels) • Group Studio • Calendar

33. Adding Channel Details:Specifying Content Items within Channels • Financial Aid Channel • Dates and deadlines • Scholarships • FAFSA form • Procedures for Financial Aid staff • Events Channel • Athletic Events • Cultural Events • Social Events • Student Government channel • Student Government website • One owner (Financial Aid) • Multiple pieces of info for different audiences • Various formats • Multiple owners • Multiple pieces of info in sections • Various formats • One owner (Student Govt webmaster) • One chunk of info

34. Sample channel(style customized by institution) • Targeted content channel • Likely multiple owners? • Multiple formats • Links with descriptions & images • Links

35. Sample channel(style customized by institution) • Targeted content channel • Multiple owners? (Bursar, registrar?) • Multiple sections, all HTML snippet (upload, free-form, or remote reference)

36. What Makes a Good Channel? • Attractive visual design • Clusters vs. laundry lists • User-oriented vs. org chart categorization • “Access” vs. “braindump” • Balance static (reliable) & dynamic (timely) content

37. Layout Activity Designing Default Layouts for Users by Role

38. Designing Default Layouts • 4-5 tabs/user • Recognize users w/multiple roles • 1-3 columns per tab • High value real estate: Upper left • Static and dynamic content • Visual aesthetics

39. Out-of-the-box channels

40. Additional Channel Options

41. Sample channel for direct access to Banner self-service tasks

42. Managing Content: Processes & Policies

43. Layout questions • Role precedence • Layout management – technical • Layout management – functional • Layout review & revision • Who? • Frequency? • User-initiated options? • Standards & process for change?

44. Channel development issues • One owner or shared? • Images: • Dimensions? File size? • Appropriate use? • Source: central repository or clip art approach? • Design principles: How do you ensure & support effective formatting, writing? • Targeting: Who can/can’t see? Who must see? • Ownership, support, coordination of information

45. Next steps • Finalize content objectives • Finalize roles • Critical content policies and processes • Complete & validate content matrix • Long term training strategy for content administrators • Define content ownership, management, & review process