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The “Life Cycle” of a Unionist

The “Life Cycle” of a Unionist. ENGAGEMENT Person is given reason to become interested in/pay attention to the union.. I I ACTIVATION / RECRUITMENT & RETENTION Person begins voluntary action in support of the union / Person joins and remains a member. I I INDUCTION

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The “Life Cycle” of a Unionist

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  1. The “Life Cycle” of a Unionist ENGAGEMENT Person is given reason to become interested in/pay attention to the union.. I I ACTIVATION / RECRUITMENT & RETENTION Person begins voluntary action in support of the union / Person joins and remains a member. I I INDUCTION Person is oriented to union/comes to know its history, structure, values, etc. I I CONTINUAL ACTIVATION Person continues voluntary action in support of the union. I I SECONDARY LEADERSHIP Person assumes a formal leadership role. (Building site team, committee and task force work, etc.) I I PRIMARY LEADERSHIP Person advances to highest levels of union leadership. (Site rep, area or program coordinator, union officer, etc.)

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