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Mobile Monday Med NFC in Retail – no Payment

Mobile Monday Med NFC in Retail – no Payment. NFC deployment Out-Of-The-Box. July 2010. Multiple NFC devices …. Over 20 NFC external Modules. Think&Go NFC. Enable NFC Massive Deployment

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Mobile Monday Med NFC in Retail – no Payment

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  1. Mobile Monday MedNFC in Retail – no Payment NFC deployment Out-Of-The-Box July 2010

  2. Multiple NFC devices …

  3. Over 20 NFC external Modules

  4. Think&Go NFC Enable NFC Massive Deployment - Attractive NFC Services/Usages, Agnostic NFC Technology, Innovative Business model - • NFC external devices : Stickers, SD cards, SIM-Add on • Retail, Transport, Service to people, alternative Payment • Innovative IP to solve technical issues • Focus in New usages Tag read & write based based. • Innovative Business Model > Alike FreeBox, Lower the barrier to access NFC devices

  5. Covering over 200 phones Waiting for NFC native phones to come up… • We focus on NFC Alternatives for Phones + 200-300 phones + 4 phones Android, BlackBerry, JavaME, … + iPhone Card Emulation & Tag Read/Write

  6. Leclerc : requirements • NFC to bring more Promos & Infos to the Consumer. No payment yet. • Start with 200 Loyal customers • Covering most of the phones, including Android, iPhone, BlackBerry, … • Best User Experience >> No link to servers when reading Tags

  7. Leclerc Employees: Promo Mgmt Manage Promos & Infos

  8. Customers: Promos & Infos Lecture & Ecriture Tags

  9. Leclerc Promo: from Web to Mobile

  10. Implementation • Selection of phones/people : Aug 2010 • Pre-Test : Sept 2010 • Implementation : Oct to Dec 2010 • Analysis : Dec 2010

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