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Glaceria Mason 1200 New Jersey Avenue SE. Washington, DC 20590 202-366-5876

Social Media and Highway Safety Lessons Learned National Highway Traffic Safety Administration Office of Communications and Consumer Information. Glaceria Mason 1200 New Jersey Avenue SE. Washington, DC 20590 202-366-5876 Glaceria.Mason@dot.gov.

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Glaceria Mason 1200 New Jersey Avenue SE. Washington, DC 20590 202-366-5876

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  1. Social Media and Highway SafetyLessons LearnedNational Highway Traffic Safety Administration Office of Communications and Consumer Information Glaceria Mason 1200 New Jersey Avenue SE. Washington, DC 20590 202-366-5876 Glaceria.Mason@dot.gov

  2. Drive Sober or Get Pulled OverNational Crackdown • Paid Media • Wednesday Dec. 12, 2012 – Sunday Dec. 16, 2012 (5 days) • Thursday Dec. 20, 2012 – Tuesday Dec. 25, 2012 (6 days) • Friday Dec. 28, 2012 – Monday Dec. 31, 2012 (4 days) • Enforcement • Friday, Dec. 14, 2012 – Tuesday, Jan. 1, 2013

  3. Drive Sober or Get Pulled Over Campaign Enforcement Tools You Can Use • Sample template earned media • Holiday themed enforcement posters and banner ads • Social norming posts for Facebook and Twitter can be found at: • http://www.trafficsafetymarketing.gov/CAMPAIGNS/Drunk+Driving/Buzzed+Driving+is+Drunk+Driving/Holiday+Season/Social+Media+Ideas • Enforcement Facebook posts and Twitter tweets can be found at: • www.trafficsafetymarketing.gov/CAMPAIGNS/Drunk+Driving/Drive+Sober+or+Get+Pulled+Over/Holiday+Season/Social+Media+Ideas NEW

  4. What’s New NEW • Online Dark of Night Video • Online Consequence Videos • Drive Sober or Get Pulled Over Website now smartphone-friendly • December Holiday Paid Media Buy now posted towww.TrafficSafetyMarketing.gov • Infographics Coming Soon 9287-112612-v1a

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