1 / 11

Podcasting 101: To Podcast or Not to Podcast?

Gain a basic knowledge of podcasting fundamentals, learn from experts, build a network of podcasting enthusiasts, and empower participants to build and create. Explore the pros and cons of podcasting, discover its advantages and challenges, and learn impressive podcasting statistics. Engage in breakout group discussions and explore ideas, audiences, and the importance of putting content out there. Next session: Technically Speaking, How Do You Make a Podcast?

merriweather
Download Presentation

Podcasting 101: To Podcast or Not to Podcast?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Podcasting 101 Session 1: To Podcast or Not to Podcast? Bryan Schwartzman and Rachael Burgess

  2. Goals of This Network • Gain a basic knowledge of podcasting fundamentals • Learn from experts • Build a network of podcasting enthusiasts • Empower participants to build and create

  3. Network Roadmap

  4. Today’s Agenda • Podcasting Pros and Cons • #TrendingJewish: A Few Lessons from the Podcasting Trenches • Finding your purpose and niche • Fleshing out ideas • Deciding on a structure

  5. Podcasting Pros and Cons • Advantages • Spread your message • Build reputation and brand • Tell stories • Barrier to entry is low • Potentially Limitless audience • Audio is a powerful medium that people are rediscovering • Content to repurpose in other mediums • Build community with listeners • Convenient for audiences to listen to

  6. Podcasting Pros and Cons • Challenges • Breakthrough is hard • Competition is high • Time-consuming to produce • Requires technical knowhow • Not just informative, it also needs to be entertaining • Requires regular schedule to build audience • Interview segments require hosts to be performers.

  7. Impressive Stats • 44 percent of Americans have ever listened to a podcast. That’s 124 million people overall, and up 12 million in just one year. (1) • One-third of Americans ages 25 to 54 listen to podcasts monthly (1) • There are more than 525,000 active shows and over 18.5 million episodes (2) • Source: https://www.convinceandconvert.com/podcast-research/the-13-critical-podcast-statistics-of-2018/ • Source: https://www.podcastinsights.com/podcast-statistics/

  8. Our Story

  9. Breakout Group Discussion • What’s your idea? • Can you Imagine an Audience? (knowing podcast audiences, by nature, are unpredictable) • Why does it matter? • What can you bring to the table?

  10. Putting Content Out There • We didn’t plan for more than 300 subscribers in Germany and more than 200 in the Netherlands • Put content out there and you never know where it will end up or who will listen • So be proud of what you put into the world; it reflects on you and your community/organization.

  11. Coming Up… Technically Speaking, How Do You Make A Podcast? Monday, January 28 at 2 p.m. ET

More Related