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Learning by Moving

Learning by Moving. By Marcel Ekkel Vicky Lo Walter Chan Mrinalini Rubin Quentin So. Vision and Scope. Service The kind of an organized activity on weekly/daily basis for kids which is fun, high in learning (discovering), outdoor and high in physical activity Target Group

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Learning by Moving

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  1. Learning by Moving By Marcel Ekkel Vicky Lo Walter Chan Mrinalini Rubin Quentin So

  2. Vision and Scope • Service • The kind of an organized activity on weekly/daily basis for kids which is fun, high in learning (discovering), outdoor and high in physical activity • Target Group • Children 9-12 year old

  3. Vision and Scope • Biggest Problem Today • Children take lot of classes in the evening and don’t have time for outdoor physical activities • In limited time, they play video games or other mobile games indoors • Parents lack of understanding on how to keep their kids busy indoors and outdoors • Money constrints

  4. Problem Statement • How to enhance the exploratory and discovery capabilities in children (9-12 years) through outdoor physical activities.

  5. User Research • Target Group • Children (9-12 years) • Research Sample • Parents with children of age 8-12 years old • Children of age 8-12 years old • Resarch Location • The Pacifica Shopping Mall (Lai Chi Kok) • Had lot of learning centers with children and parents • 2-March-2013 3:30pm-4:30pm

  6. Interview • Question • How do children spend time after school? • What activities they do in free time? Why? • What activity you do with children? Why? • Do you think your children are getting enough outdoor physical activities? Why?

  7. Personas • Personal Information • Name: Susan • Age: 35 years old • Location: Pacifica • Quote • It is important to have balance of academic and physical activity. • Back Story • I am a financial consiltant and have a busy working life most of the time. I’m at home late at night. So I’m really cherish the weekend time and a short moment at night with kids, though it’s hard to have a balance life.

  8. Personas • Motivation • Concern: Mainly time and safety issue as I don’t have too much time while I would spend time with family on weekend. I would like to ensure the kids are safe and that’s the reason I didn’t take kids to the outdoors so often. But if there is any chance to do so, I would participate with our kids. • Frustrations • Not enough time.(parents) • Play video game (kid) • Ideal Expeience • Place: Located not far from town • Safe • Physical Activities • Learn kind of academic knowledge => first hand kowledge

  9. Service • Learn by Moving • It provides the playground based, learning activity combined with physical activity for children • Primary Student (focuing on 9-12 years) The original idea is by www.learninglandscapework.com. We want to adopt for Hong Kong Community.

  10. Pre Service Period • Advertisement • Website, Brochure • Social Media • Facebook, Twitter, Parenting Forums

  11. Service Period

  12. Service Period

  13. Service Period

  14. Service Period

  15. Service Period

  16. Service Period

  17. Post Service Period • Customer Relationship Management • Newsletter to inform customes about other outdoor activity excursion send photos, feedback form. • Social Media • Open FB group and allow sharing. • Word-of-Mouth • Learning by playing, getting physical exercise, allowing other parents to have a look.

  18. Expectation • Play • Meet Friends • Have Fun • Safety Environment • Learn Something Aligned to Cirriculum • Be Active • Easy Drop-off / Pickup • Rapid Response on Questions • Qualified Staff

  19. Experience • Play with Friends • Learn • Be active • Supervised

  20. Satifaction • Happiness

  21. Disatifaction • Injury

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