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Starting and Running a Business – Introduction to the Financials Part I. 4 Types of Businesses. 4 Types of Businesses. Manufacturer. 4 Types of Businesses. Manufacturer. Creates products with raw materials Sells in bulk to wholesalers. 4 Types of Businesses. Manufacturer. Wholesaler.
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Starting and Running a Business –Introduction to the FinancialsPart I
4 Types of Businesses Manufacturer
4 Types of Businesses Manufacturer • Creates products with raw materials • Sells in bulk to wholesalers
4 Types of Businesses Manufacturer Wholesaler • Creates products with raw materials • Sells in bulk to wholesalers
4 Types of Businesses Manufacturer Wholesaler • Creates products with raw materials • Sells in bulk to wholesalers • Buys products in bulk from manufacturers • Sells in smaller bundles to • retailers
4 Types of Businesses Manufacturer Wholesaler Retailer • Creates products with raw materials • Sells in bulk to wholesalers • Buys products in bulk from manufacturers • Sells in smaller bundles to • retailers
4 Types of Businesses Manufacturer Wholesaler Retailer • Creates products with raw materials • Sells in bulk to wholesalers • Buys products in bulk from manufacturers • Sells in smaller bundles to • retailers • Buys smaller bundles from wholesalers • sells single items to consumers
4 Types of Businesses Manufacturer Wholesaler Retailer Service • Creates products with raw materials • Sells in bulk to wholesalers • Buys products in bulk from manufacturers • Sells in smaller bundles to • retailers • Buys smaller bundles from wholesalers • sells single items to consumers
4 Types of Businesses Manufacturer Wholesaler Retailer Service • Creates products with raw materials • Sells in bulk to wholesalers • Buys products in bulk from manufacturers • Sells in smaller bundles to • retailers • Buys smaller bundles from wholesalers • sells single items to consumers • Offers a unique set of skills or expertise at a fee
4 Types of Businesses: Defining the Unit of Sale – A T-shirt Business Manufacturer Wholesaler Retailer Service • Sells in bulk to wholesalers • 1 Unit = • 1,000 t-shirts • sells single items to consumers • 1 Unit = • 1 t-shirt • Offers a unique set of skills or expertise at a fee • 1 Unit = • 4 hours hiking trip • Sells in smaller bundles to • Retailers • 1 Unit = • 12 t-shirts
Activity – The Sandwich Shop Create a sandwich, considering the following: Who are we selling to?
Activity – The Sandwich Shop Create a sandwich, considering the following: Who are we selling to? Where are we located?
Activity – The Sandwich Shop Create a sandwich, considering the following: Who are we selling to? Where are we located? What are the ingredients?
Activity – The Gift Basket Shop Create a gift basket, considering the following: Who are we selling to? Where are we located? What are the ingredients? How much does it cost to make?
Activity – The Gift Basket Shop • Create a gift basket, considering a specific type of customer: • What’s the name of the gift basket? • Who’s the target consumer? • How much does it cost to produce the gift basket (labor and materials)? • Based on your costs, what’s your selling price?
The Gift Basket Shop Activity If we were to start this business, what would we need to have?
Costs of Starting and Running a Business Start-up Investment • The initial amount needed to starting your business • Office Supplies • Your Product • Materials • Equipment • Legal, Incorporation, etc. • 3 months cash (operating) reserve
Costs of Starting and Running a Business Start-up Investment • The initial amount needed to starting your business • Office Supplies • Your Product • Materials • Equipment • Legal, Incorporation, etc. • 3 months cash (operating) reserve
Start-Up Investment Ex: John’s Gift Basket Shop Business Certificate $100.00 Basket Ingredients $275.00 250 Business Cards $20.00 100 flyers $50.00 Office Supplies $45.00
10th Edition – Start-Up Investment Ex: John’s Gift Basket Shop Business Certificate $100.00 Basket Ingredients $275.00 250 Business Cards $20.00 100 flyers $50.00 Office Supplies $45.00 3 months fixed costs $120.00
10th Edition – Start-Up Investment Ex: John’s Gift Basket Shop Business Certificate $100.00 Basket Ingredients $275.00 250 Business Cards $20.00 100 flyers $50.00 Office Supplies $45.00 3 months fixed costs $120.00 Total Start-Up Investment $610.00
The 2 Costs of Running a BusinessFixed and Variable In NFTE’s 10th Edition: Fixed and Variable costs are defined by how they relate to sales: Fixed costs:do not fluctuate with sales Variable Costs:dofluctuate with sales or production
The 2 Costs of Running a BusinessFixed and Variable Variable Costs:costs that fluctuate with sales Divided into 2 categories:
The 2 Costs of Running a BusinessFixed and Variable Variable Costs:costs that fluctuate with sales Divided into 2 categories: a) Cost of Goods Sold (COGS) or b) Other variable costs
The 2 Costs of Running a BusinessFixed and Variable Variable Costs:costs that fluctuate with sales • Cost of Goods Sold • The cost of producing one additional unit of the product you sell Ex: If I’m in the watch business and it costs me $5 to purchase 1 watch that I sell, my cost of goods sold (or COGS) for 1 watch is $5.
Costs of Starting and Running a Business (continued) Cost of Goods Sold for a “Gift Basket” COGS/= Labor Cost/ + Materials/ Gift Basket Unit Unit
Costs of Starting and Running a Business (continued) Cost of Goods Sold for a “Gift Basket” A Manufacturing Business COGS/= Labor Cost/ + Materials/ Gift Basket Unit Unit
The 2 Costs of Running a BusinessFixed and Variable Variable Costs:costs that fluctuate with sales b) Other Variable costs • Commission • Packaging • Shipping
Costs of Starting and Running a Business (continued) Variable Costs per unit for a “Gift Basket” Variable Cost/= COGS/ + other var. costs/ Gift Basket Unit Unit Also called “Cost of Sales/unit”
Keystoning Keystoning is doubling your cost of goods sold (COGS) to set your selling price.
The Production/Distribution ChainorThe Supply Chain COGS: $1.00 Sell. Price: $2.00 COGS: $2.00 Sell. Price: $4.00 COGS: $4.00 Sell. Price: $8.00 Prch. Pr.: $8.00 Manufacturer Wholesaler Retailer Consumer
Economics of 1 Unit Formula: Gross Profit = Selling Price – Var. Cost per unit per unit per unit (COGS/ + other var. costs) per unit per unit Also called “Cost of Sales/unit”
Economics of 1 Unit In order to calculate, we must define our Unit of Sale
4 Types of Businesses: Defining the Unit of Sale – A T-shirt Business Manufacturer Wholesaler Retailer Service • Sells in bulk to wholesalers • 1 Unit = • 1,000 t-shirts • sells single items to consumers • 1 Unit = • 1 t-shirt • Offers a unique set of skills or expertise at a fee • 1 Unit = • 4 hour hiking trip • Sells in smaller bundles to • Retailers • 1 Unit = • 12 t-shirts
Economics of 1 Unit • What is the unit of sale for our sandwich? • What is our Gross Profit per Unit? Formula: Gross Profit = Selling Price – Var. Cost per unit per unit per unit (COGS/ + other var. costs) per unit per unit