1 / 6

Internal Cross-Promotion

Internal Cross-Promotion . How mobile Game Developers are leveraging their own user base. Participants. Philipp Döschl FDG Entertainment Executive Producer. Igor Karev Tatem Games Founder and CEO. Thomas Lee Animoca Regional Business Development. Moderator. Pepe Agell Chartboost

metta
Download Presentation

Internal Cross-Promotion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Internal Cross-Promotion How mobile Game Developers are leveraging their own user base

  2. Participants Philipp Döschl FDG Entertainment Executive Producer Igor Karev Tatem Games Founder and CEO Thomas Lee Animoca Regional Business Development Moderator Pepe Agell Chartboost International Business Development pepe@chartboost.com

  3. Internal cross-promotion Results: in September, overall performance of our Cross-promo campaigns was 2X Direct Deals and 3X Network

  4. Example: Get Set Games Makers of the #1 free games Mega Jump and Mega Run with over 10M users When games are a great fit, performance jumps. Click through rate: 45.1% 
Install rate: 9.9%


  5. Example: Neon Play App launches in July 2012 Traffic Panic London 2 Average CTR 15.74% IR 11.82% Carpark Carnage Average CTR 35.51% IR 34.27%

  6. PanelLet’s get started!

More Related