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BLOGGING

Learn the Components and Anatomy o f the “Ideal Blog” and Why It I s the HUB of Your Online Marketing Platform. BLOGGING. Your Blog - The HUB of Your Internet Existence. Your Top Links. Your Product. Building a Buyers List. Blog Opt-In: Shy “yes” Readers decide if they want to stay –

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BLOGGING

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  1. Learn the Components and Anatomy of the “Ideal Blog” and Why It Is the HUB of Your Online Marketing Platform BLOGGING

  2. Your Blog - The HUB of Your Internet Existence Your Top Links Your Product

  3. Building a Buyers List Blog Opt-In: Shy “yes” Readers decide if they want to stay – Double Opt-In Ideal Product Services; Solve Their Problem; Add Value, Educate; Provide Solutions; Transform Lives Readers Become Your Evangelists Customer Is Your Promoter If your readers like your blog’s content, they will Opt-In to receive future articles and tidbits of information. For someone to keep returning to your blog, you have to offer them great content and value – something that will educate them, solve their problems, and/or provide them with a solution to their problem. If you accomplish them, you will have created a relationship with your readers, and they will become your loyal followers. If you offer great products & services that solve your readers’ problems, your readers and customers will also become your greatest promoters!

  4. Setting Up Your Blog • Domain Name Registration -  YourName.com  - Register at GoDaddy.com • Hosting Account Set Up –HostGator.com (cPanel login) • Change DNS - Login to GoDaddy.com & update the DNS to HostGator’s • Install Word Press - Enter http://YourDomainName.com/cPanel & log in.  Once logged in, scroll down the page and find the blue smiley face called Fantastico Deluxe.  Click on the icon and select WordPress on the left side of the next page (under Blog). Install Word Press. • On the WordPress Dashboard, create new page “About You” • On the WordPress Dashboard, create new Categories & Sub-Categories • On the WordPress Dashboard, create new Links • Install a new Theme - Go to http://YourDomainName.com/wp-admin and login.  From the WordPress Dashboard click on the Appearance, then choose Add New Themes and scroll down to the bottom of the page & click the Find Themes button. • Register with Social Media sites, Bookmarking Sites, YouTube, Blog Directories, Forums, etc., and point them all to your blog. They will drive traffic to your Blog • Set up an Aweber.com account to create an Opt-In form for building your Buyers list, and for your e-mail campaigns/newsletters. • Note: Links to GoDaddy, HostGator, and Aweber are in sidebar of the website AngellaRaisian.com

  5. Theme • Clean and professional look, uncluttered • Easy to read • Single sidebar on the right side • Categories easy to find • Over 1400 free WordPress themes are available • Detailed instructions on how to load a Theme on your site will be posted on the Blog

  6. Title and Tag Line • Title and Tag Line are entered on the Dashboard under Settings/General • Use keywords in both, if you can, or in the Tag Line, at the very least • Note: Top left area of the blog is where the readers will spend the first 8 seconds on your website, and decide if they will proceed, or leave your site

  7. Static Pages y Category tabs across the top, and in the sidebar (optional), make it easy for your readers to find postings. Different subject posts are filed into Categories, which are similar to Folders on a computer. Organize Your Navigation Bar Tabs/Categories

  8. Who Is / About Page Blurb and Bio with images, links, engaging reading, and answering the question in the reader’s mind - WIIFM (what’s in it for me?). A strong Bio will make visitors take you seriously. Blurb is the first sentence/paragraph that quickly summarizes what you have to offer.

  9. Static pages on the Blog, not Categories, are the place to promote products. They can also be used as a Landing Page, or an Opt-In page, for someone else’s product. These static pages are like pages on a regular website (versus Blog). www.AngellaRaisian.com Pre-Sell & Landing Pages – Monetize your blog with your affiliate links

  10. Adding Posts • Once you are logged into your Dashboard (http://YourDomainName.com/wp-admin): • Click on Posts • Select Add New • Fill in the Title and the Text blocks • Click on Update (right side of the screen ) • Note: Remember to use keywords, repeat title in the beginning of the text, and bold the repeated title. For more detailed information, review appropriate posts at www.RockingAngels.com

  11. www.AngellaRaisian.com • Keywords (AKA Tags) should be contained in the post headline and body. See next chart for keyword info. • There should be one main Keyword/Tag in the article, and 3-4 sub keywords, which are words related to the subject of the post. Post Headline – Body - Tags

  12. Keywords Do keyword (tag) research before posting content. Without a proper use of keywords, nobody will find your Blog, and you are totally wasting your time by posting anything. Use Google Keyword Tool, or any other program. • Keyword should be the first one in the title and in the text • Keyword should be bolded in the body of the text • Keyword density should be 3%-5% in the body of the text

  13. Capture Subscribers to Build Your List: • 2 locations – In the Blog, and on Join My Newsletter page • Give them a valuable gift for subscribing • List the gift price, but offer it for FREE • Could be anything – e-book, tutorial, personal training, etc. • Offer good content to keep them coming back Opt-In Form

  14. www.AngellaRaisian.com Social Networking Icons –Connecting readers to your Facebook, Twitter, YouTube, & LinkedIn Instructions on how to create these social networking icons will be posted on the Blogshortly Display Recent Posts or Most Popular Posts

  15. www.AngellaRaisian.com Video with detailed instructions, and the script, on how to create a Fan Page on Facebook, will be posted on the Blog shortly Facebook Fan Page – Build a Fan Club for credibility, notify them of new posts and events

  16. Video with detailed instructions, and the script, on how to create a Google Friend Page in your sidebar, will be posted on the Blog shortly Google Friend Connect – gather followers (thumbnail images appear in your sidebar)

  17. Publishing articles establishes you as an expert in your field of expertise, and gives you credibility with your readers. Video with detailed instructions, and the script, on how to create a Google Friend Page in your sidebar, will be posted on the Blog shortly. Display Your EzineArticles.com Icon – (Expert Author Status)

  18. Add Value to your readers’ experience by providing them with links to other useful websites. These links can also be your own Affiliate Links, or they can point to certain posts on your Blog. Blogroll / Recommended Resources & Links

  19. RSS feeds will notify subscribers, on their Yahoo or Google page, that there’s a new post on your Blog Social bookmarking links will allow readers to share your posts with their “friends” Allow Your Posts to Be Shared Or Bookmarked y

  20. www.AngellaRaisian.com Encourage Readers to Comment This is one of the most important parts of building a relationship with your readers. Your posts should engage the audience and ask questions. Every time someone posts a comment, it increases your site ranking. Engaging discussions will keep bringing your readers back, therefore increasing traffic to your website, and building a loyal following.

  21. Add Audio, Video and Images to Make Posts More Visually Engaging Inserted/embedded photos and videos increase site rankings If properly labeled, rankings will be improved even more Use article keywords in image and video titles and descriptions Images decrease website’s monotony and add visual interest

  22. Tips • Become an expert ,not a reporter – create your own content • Offer great content, instead of pointing to others’ articles • Have people return for more info and for advice • Offer Value: 3-for-1 rule • 3 posts/e-mails offering value, one selling or soliciting something • Make three comments on others’ blogs, for every article you post on you blog • Spend the 1st few months creating great content, don’t promote anything • Participate in RE forums, discussion groups, blog commenting; alwayssign with your URL • Focus on core relationships, develop relationships with hub leaders • Engage your audience - ask questions and ask for feedback, comment on other’s blogs, support commentary, integrate & utilize Social Media, automate • Make it entertaining, outrageous, controversial, uncommon, to engage people in conversations • Build a following – create a Buyer’s List; newsletter is the best way to convert followers • Use Aweber @ http://aweber.com/?313615 to build your Buyer’s List (autoresponder) • Create a “Tribe”; link to each other; promote each other • Find Top Rated Websites and use their keywords (On the main toolbar - View/Page Source) • E-mail Subject /Title SUPER important – will determine if e-mail is opened; same for post titles • Blog 5 times per week to be considered an expert • 250-500 words per blog; include photos and videos • Offer bonuses & free gifts for opting in • Expert - 10 YouTube videos; 10 Ezine.com articles (500-750 words) • 1 Keyword, 3-4 subkeywords (tags); 3%-5% keyword content • Post a full profile, and a photo, on all sites you’re registered on

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