Welcome to Generation Sheffield - Marketing! Tips and Ideas...From The Horse's Mouths!

1. Welcome to Generation Sheffield - Marketing! Tips and Ideas...From The Horse's Mouths! @andyhanselman @jilltywhite

2. jill white @andyhanselman @jilltywhite

3. thank you! @andyhanselman @jilltywhite

4. 6.00 pm Introductions 6.30 pm Our Panel 7.15 pm Your Questions – Group Discussions 7.30 pm Ask Our Panel 7.45 pm What Does it Mean For You? 8.00 pm Final Networking Session! 8.30 pm Close @andyhanselman @jilltywhite

5. andy hanselman @andyhanselman @jilltywhite

6. who are you? @andyhanselman @jilltywhite

7. what exactly is ‘marketing’? @andyhanselman @jilltywhite

8. classic definition of marketing: “marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others” @andyhanselman @jilltywhite

9. our definition of marketing: “finding, attracting and keeping the customers that you want while maximising your profits” @andyhanselman @jilltywhite

10. what are we up against when it comes to marketing @andyhanselman @jilltywhite

11. #5 trends... @andyhanselman @jilltywhite

12. #1: we’re in ‘the age of abundance! @andyhanselman @jilltywhite

13. “in every single industry there is now overcapacity of production and lack of capacity in terms of people” sir martin sorrell, chief executive wpp @andyhanselman @jilltywhite

14. Management Consultants Sheffield @andyhanselman @jilltywhite

15. 529,000! (0.25 seconds) @andyhanselman @jilltywhite

16. @andyhanselman @jilltywhite

17. #2: there’s lots of ‘noise’! @andyhanselman @jilltywhite

18. 2 million searches in just 60 seconds....... 15,000 tracks 571 new websites 11,000 searches 1.8 million ‘likes’ 278,000 tweets 204 million emails 72 hours of video

19. #3: customers are putting up more ‘barriers’! @andyhanselman @jilltywhite

22. #4: customer expectations are rising! @andyhanselman @jilltywhite

23. 75%! of uk customers think that customer service levels ‘are at an all time low’ source: henley business school @andyhanselman @jilltywhite

24. 90% of business leaders believe customers are more demanding than they were a few years ago @andyhanselman @jilltywhite

25. 2minutes = the average time the uk consumer is prepared to queue (compared to 5 minutes 6 years ago) Source: Barclaycard @andyhanselman @jilltywhite

26. 65%of customers are not prepared to wait more than 3 seconds for a website to load source: dyn “global consumer shopping report” may 2015 @andyhanselman @jilltywhite

27. 74% of customers leave if a website doesn’t load on their smartphone in 5 seconds source: “consumer response to travel site performance” study conducted by phocuswright and akamai @andyhanselman @jilltywhite

28. a one-second delay in load time would cost Amazon an estimated $1.6 billion a year! @andyhanselman @jilltywhite

29. “the beach was too sandy”

30. “no one told us there would be fish in the sea. our children were startled”

31. “i think it should be explained in the brochure that the local store does not sell proper biscuits like custard creams or ginger nuts”

32. “it’s lazy of the local shopkeepers to close in the afternoons. i often want to buy things in ‘siesta’ time. it should be banned”

33. #5: they are talking and listening more! @andyhanselman @jilltywhite

35. ‘word of mouth’ is increasing... @andyhanselman @jilltywhite

36. so is ‘word of mouse’... @andyhanselman @jilltywhite

38. 93% of customers identify word of mouth as the best, most reliable source about ideas and information on products and services - up 26 pts. vs. 25 years ago Source: NOP World

39. so, what does it all mean? @andyhanselman @jilltywhite

40. you’ve got to work harder at building and maintaining..... @andyhanselman @jilltywhite

41. @andyhanselman @jilltywhite

42. seriously..... @andyhanselman @jilltywhite

43. you’ve got do stuff that makes you ‘stand out’! @andyhanselman @jilltywhite

44. stuff that gets people talking! @andyhanselman @jilltywhite

45. it means being... Dramatically and DemonstrablyDifferent! @andyhanselman @jilltywhite

46. from the horse’s mouth!

47. Mike Kent Hannah Duraid Lucy Rocca @andyhanselman @jilltywhite

48. Lucy Rocca @andyhanselman @jilltywhite

49. Mike Kent @andyhanselman @jilltywhite

50. Hannah Duraid @andyhanselman @jilltywhite