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The Evolution of Higher Education: From Commercialization to Value Creation

Explore the transition of higher education from a commercial venture to a focus on mutual responsibility with the public, as stakeholders question the sustainability of public support and the privatization of learning. Discover the shift towards valuing knowledge creation, industry partnerships, and the importance of integrating experience and relationships. Uncover the changing nature of education's value proposition, from traditional lecture halls to experiential learning, emphasizing the importance of genuine personal growth and critical thinking skills.

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The Evolution of Higher Education: From Commercialization to Value Creation

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  1. Commercialization of higher education

  2. First there was: Bologna Year 1088 Foreign Students Nations

  3. A commercial venture Nations University Self gouverned STUDENTS

  4. Economic power rule University bargained Students vs. Professors Demand vs. Supply Buyers market

  5. Power shift Government took over, Preemting the students power to gain power over Economic factor „Education“; Were professors ever in „Power“ ?

  6. Todays Ideal: Mutual responsibility between HE and Public: „HE has to serve the public that it supports“. HE as a public good.

  7. Public support Will the public be able to sustain support level? Academization of -Society -Professions Financial state of the public

  8. Privatization of HE Not so much privatization on the supplier side, Very much so on the demand side!

  9. Investment HE seen by Students as investment : Students supply their abilities to society (gouverned by employment market)

  10. Expectation Society- return on investment: Political, economical, welfare Private student – return on investment: income

  11. Nature of HE Traditionally: Creating and disseminating knowledge by use of physical space: lecture halls and laboratories. Confusion?: information vs. knowledge

  12. Nature of HE New?: Creating and disseminating knowledge by use of experience and relationships.

  13. Income is a reflection of the VALUE you create

  14. Industry relations Industry HE HE Value Chains when industry cooperates with HE Students

  15. Value Nature of value: scarcity Value of “experience goods” uncertain; you do not know value/quality before you experience

  16. Value add Reputation Expectationbased on pastexperiences (of others) Soft: Trust on otherstojudgequality Hardqualitymetric: themoreyouspend on students, thebetterthequality of HE

  17. Value add Teaching vs. Information dissemination Public /free : information Value: ability to integrate and apply new information (critical thinking)

  18. Value add Teaching vs. Educating Public / free: lectures, data and media Value: Forming and shaping authentic personality, social relationships, role models (orientation), competencies

  19. Value add Virtual vs. physical Public / free: virtual, masses Value: experiences are physical, individual

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