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Communication Theories & Practices

Communication Theories & Practices. MCOM 140 Dr. Carol Walker . Introduction . Me & You Syllabus Wiki D2L. Symbols of Communication. rodsmith.org.uk. What is Communication?. Linear Model. http:// www.vtaide.com / lifeskills / verbalC.htm. Interactive Model. Defining Communication.

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Communication Theories & Practices

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  1. Communication Theories & Practices MCOM 140 Dr. Carol Walker

  2. Introduction • Me & You • Syllabus • Wiki • D2L

  3. Symbols of Communication rodsmith.org.uk

  4. What is Communication? Linear Model http://www.vtaide.com/lifeskills/verbalC.htm

  5. Interactive Model

  6. Defining Communication • Dance’s Three points of variation: • Level of observation • Inclusive • “process that links discontinuous parts of living world” • Restrictive • “means of sending military messages . . . by telephone, telegraph, or radio” • Intentionality • Message sent purposefully or not • Normative judgment • Evaluate success, effect or accuracy of message

  7. Communication Theory • Communications systematically studied since ancient times • History • After WW I • Advances in technology & literacy • Increase education and involvement for children • Post WW II • Propaganda • Use of video in education

  8. Academic Study of Communication • Interdisciplinary origin • Initially studied as part of the arts, sciences, and humanities • Communication becomes independent field • Organizing element • New professions and industries • Better communication became the answer

  9. “Communication Theory as a Field,” R.T. Craig • Craig conceptualized Comm Theory • Comm never studied as a single theory • Unify the field through • Common understanding • Dialogue • Theorize through metamodel of communication • Metadiscourse • Used in special areas of communication to develop experience • Provided 7 traditional standpoints

  10. Craig’s 7 Traditional Standpoints • Rhetorical • Semiotic • Phenomenological • Cybernetic • Socio-psychological • Socio-cultural • Critical

  11. Model of Inquiry • What is inquiry?

  12. Types of Scholarship • Scientific • Objective, standardized, general • Tells What • Replication • Goal: observe and explain world empirically • Quantitative measurement and statistics

  13. Types of Scholarship • Humanistic • Subjective & creative • Tells Why • Assumption: people are holistic • Goal: understanding

  14. Types of Scholarship • Social – Scientific • Includes elements of both Scientific & Humanistic • Interpretation is complicated • Goal: Interpret and explain

  15. Where does theory fit? • ALL research should be based in theory • Supports and helps to define the research type • Provides a basis of understanding for the approach • Enables scholar to analyze results and establish a viewpoint

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