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Seattle Tilth Farm works . Promotion . Branding. What meaning do these images convey? What story are they telling? What do they symbolize?. Branding. What meaning do these images convey? What story are they telling? What do they symbolize?. Branding.
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Seattle Tilth Farm works Promotion
Branding • What meaning do these images convey? • What story are they telling? • What do they symbolize?
Branding • What meaning do these images convey? • What story are they telling? • What do they symbolize?
Branding • What meaning do these images convey? • What story are they telling? • What do they symbolize?
Branding • What meaning do these images convey? • What story are they telling? • What do they symbolize?
Branding • What meaning do these images convey? • What story are they telling? • What do they symbolize?
Branding • Values • Key messages • Identity • Visuals • Relationships • Direct vs. Indirect Markets
Branding • What meaning do these images convey? • Which image has the most impact? • Do the images compliment each other?
Promotional Tools • Passive • Active • Interactive • Worth your time • Seattle Tilth Produce food hub support
Promotional Tools • Word of mouth • Business Cards • Flyers, Posters, Newsletters, Banners & Brochures • Websites, Blogs & Social Media • Print ads in Magazines • Food hubs • Product samples • Stickers, Hats, T-shirts, Schwag • Signage, Twist ties, Boxes • On-farm events • Articles online, print, etc.
Promotional Directories & Support • Puget Sound Farm Guide • Puget Sound Fresh • WSU Farm Finder • Tilth Producers • Ag Conferences & Trade Shows • Local Harvest • Edible Seattle • Puget Sound Food Network • Farmstr • Networking events
Sample Farm Websites Farm Website Examples: • Magic Bean Farm • Mosby Farm Farm Website Support: • Small Farm Central • Wordpress (free)
Sample Farm Blogs Farm Blog Examples: • Seattle Tilth Farm Works • Local Roots Farm • Skagit Valley Farmers Free, Simple Blogs: WordPress Blogspot