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Harvey’s Case Study

Harvey’s Case Study. Objectives Harvey’s wanted to help boost sales in non sale periods by offering an exclusive discount Execution Worlds first digital coupon service broadcast on terrestrial television

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Harvey’s Case Study

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  1. Harvey’s Case Study • Objectives • Harvey’s wanted to help boost sales in non sale periods by offering an exclusive discount Execution • Worlds first digital coupon service broadcast on terrestrial television • Simple text in mechanic from TV advertisement for a 15% discount in Harveys furniture stores Results • Average redemption rate 30% generating 20 times Return on Investment • Proven to be 10 times more successful than email control campaigns • Technical integration completed and deployed to all tills in under two weeks • Campaigns used to lift trading troughs and so successful it is licensed annually so Harveys can activate at will

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