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Engaging: Champagne on a Beer Budget

Engaging: Champagne on a Beer Budget. Jennifer Santos Department of Recreational Sports Assistant Director of Marketing & Business Development. The Situation. Needed to Replace Old Event On Site & Online Winter / Dead Week Grow Fan Base – Through Engaging Content.

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Engaging: Champagne on a Beer Budget

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  1. Engaging:Champagne on a Beer Budget Jennifer Santos Department of Recreational Sports Assistant Director of Marketing & Business Development

  2. The Situation • Needed to Replace Old Event • On Site & Online • Winter / Dead Week • Grow Fan Base – Through Engaging Content

  3. Small Social Media Budget, nearly $0 • On-Site Event Budget, nearly $0 • Key Sponsor to please • Executive Staff = 1 • Fulfillment Personnel = 1 • Bigger Scope Brass Tacks

  4. What we did

  5. What we did online • Tell Us What Comforts You & Get a Free Breakfast • Only Social Promotion, Twitter, FB Posts, & FB Ads • 5 Days

  6. How we did it

  7. How we did it cont’ What they said… "An hour or two of lifting weights is the most therapeutic experience I know. I can bundle my stress and frustrations into the explosive force needed to lift free weights. At the end of a routine, all my frustration has been spent and I'm stress-free.” “My binkie” “My footie pajamas!!" "My vast collection of Ken and Barbie Dolls" "Tumblr, writing, reading a funny book" "Puppies! Puppies everywhere! So many puppies. I love puppies."

  8. What we did online cont’ • Daily Comfort / Wellness Tips • Original & Trusted Content

  9. Results • 800 Entries Over 500 Free Breakfasts • Happy Sponsor> Rewarded Audience> ENGAGED Audience > Fan Growth • Budget Met!

  10. THANK YOU! @calrecsports

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