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Every business depends on its loyal customers for long-term success. But building customer loyalty isn't easy. Here are some ways to do it right.
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It may seem obvious why customer loyalty is important. I mean, of course you want to keep your customers. No one wants to lose customers. What is the real reason why though? Why is keeping customers just as important, if not more so, than attracting new customers? The answer is what is always is when it comes to business. The answer is money. The bottom line is that keeping customers is cheaper than attracting new ones. Sales from loyal customers cost less than sales from new customers. The question then becomes, how do I build customer loyalty so that most of my bottom line is generated from customers I already have? There are many ways, but these tips should get you started.
Interact with Your Customers Use every resource available to you. Email and snail mail are great and talking with them when they are in your store, if you have a brick and mortar store, is always nice. You must use social media as well though. It isn’t an option anymore. You have to have social media accounts and you have to use them. Facebook is the biggie, but depending on the business Instagram, Twitter, Pinterest and others may also be necessary. Then, communicate with them. Use the account. Build it. Watch it grow. Get to know your customers and let them get to know you.
Respond It can be hard to look away when you see other businesses splurging on luxuries that you cannot afford. Maybe a nearby store has completely remodeled its interior, and now it looks chic and modern. Perhaps a nearby restaurant hired a famous head chef for the kitchen. While these expenditures and can really increase the quality of a small business, many new companies just cannot afford it. Don’t get so caught up keeping up with other companies that you forget your own cash flow. What’s most important in the beginning is your bottom line. Get that under control, and there could be luxuries in your business’s future as well. It’s all about delayed gratification.
Show Appreciation Let your customers know you appreciate their business. Make them feel special. Offer upgrades, free items, exclusive sales, and more. Make it worth it to them to be loyal!
Be Different For customers to remain loyal to your business, you are going to have to offer them something the competition doesn’t. Incentives are a great start, but convenience and price should not be ignored, Customer service cannot be ignored either. You have to make certain that they are getting the absolute best from you in all areas, or they may jump ship for the other option.
Keep it Fresh They will love you for what you offer. They will love you for what they already have from you. To keep customers however, you have to keep things fresh. You don’t want them to get bored. Shake things up now and then with new options, without treading on the whole reason they are loyal in the first place. The best way to do this is by listening to what they want and following through.
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